Video
Video examples of innovative, creative and successful magazine and digital advertising campaigns, plus industry trailers.
Featured Videos
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Adsense
AdSense is IPC’s new cross-media effectiveness initiative which proves the strategic value of magazines, including how they drive word of mouth and purchase.
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IPC helps to change brand perception of Ford Fiesta
IPC boost Ford Fiestas cool credentials and attracted a younger style conscious audience through “ Last of the Summer Vibes” partnership
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Beauty Video Case Study
This video case study demonstrate IPCs creative work, focusing on 2 brands - Superdrug and Maybelline. The campaigns highlight IPCs strong ideas and the effectiveness of delivering these for the client.
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Food video case study
This video shows the varied campaigns that IPC has produced and run across the food category. Working with well known brands Quorn and Sharwoods, and then also a partnership between Carte Noire and Penguin books, IPC exceeded expectations for the client with the creative delivery.
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AdPACE - Mass Market Women
Ad PACE explores the importance of premium content websites and the most effective way to engage different audiences online. This IPC study reinforces and deepens the findings from the AOP’s New Rules of Engagement research. IPC Insight worked closely with research agency Decipher in this comprehensive qualitative and quantitative project.
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AdPACE - Upmarket Men
Ad PACE explores the importance of premium content websites and the most effective way to engage different audiences online. This IPC study reinforces and deepens the findings from the AOP’s New Rules of Engagement research. IPC Insight worked closely with research agency Decipher in this comprehensive qualitative and quantitative project.
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AdPACE - Young Men
Ad PACE explores the importance of premium content websites and the most effective way to engage different audiences online. This IPC study reinforces and deepens the findings from the AOP’s New Rules of Engagement research. IPC Insight worked closely with research agency Decipher in this comprehensive qualitative and quantitative project.
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AdPACE - Upmarket Women
Ad PACE explores the importance of premium content websites and the most effective way to engage different audiences online. This IPC study reinforces and deepens the findings from the AOP’s New Rules of Engagement research. IPC Insight worked closely with research agency Decipher in this comprehensive qualitative and quantitative project.
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M.A.Gs - Young men's attitudes & aspirations
Extra video footage has just been released from IPC Inspire MAGs - Mates & Girlfriends research
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