Topical Insight
IPC maintain an ongoing dialogue with consumers using a variety of sources including our Origin Panel
We obtain consumer's thoughts and opinions on topical issues and gain unique insights on a wide range of subjects. To find out more contact: Silvia Santos (silvia_santos@ipcmedia.com)
Featured Topical Insight
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Quick Response codes offer opportunity to engage with women!
Advertisers are increasingly using Quick Response (QR) codes – images that resemble barcodes and can be scanned with mobile phones to provide more information about a product or service.
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Savvy and Saving
Two thirds of women think they have become smarter shoppers in the past few years.
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Women get set for 2012 Olympics
As 2012 draws a little nearer, women are looking forward to the start of the Games, with mums, in particular, keen to get involved.
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Women get smart with their mobile phones
Nearly half of women in the UK are already using a smartphone and this looks set to increase with strong intentions to buy.
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Women have tablets on their radar
Results from the latest Origin Panel Mini-Bus have revealed that tablet computers are very much on UK women’s radar; with 6% owning a tablet and 30% considering buying one.
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