Topical Insight
IPC maintain an ongoing dialogue with consumers using a variety of sources including our Origin Panel
We obtain consumer's thoughts and opinions on topical issues and gain unique insights on a wide range of subjects. To find out more contact: Rachel Schwartz (rachel_schwartz@ipcmedia.com)
Featured Topical Insight
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British economy concerns
Concern over the British economy has increased, according to research from IPC Insight’s Origin Panel.
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How mums managed to afford Christmas
Despite consumers still feeling the strain of the recession in the run up to Christmas 2011, the average person in the UK still planned to spend £319.61 on gifts for loved ones, intending to shell out nearly £38 on each person. Women expected to buy presents for 10 people, and men planned to give gifts to seven.
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Quick Response codes offer opportunity to engage with women!
Advertisers are increasingly using Quick Response (QR) codes – images that resemble barcodes and can be scanned with mobile phones to provide more information about a product or service.
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Savvy and Saving
Two thirds of women think they have become smarter shoppers in the past few years.
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Women get set for 2012 Olympics
As 2012 draws a little nearer, women are looking forward to the start of the Games, with mums, in particular, keen to get involved.
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