Digital and Pillar brands lead strong ABC performance
Trusted media brand names and a move into digital distribution platforms deliver sterling performances across all IPC publishing divisions.
“2007 has been a transformational year for IPC with the business continuing to leverage the power of IPC brands through strong multi-platform growth”, says IPC chief executive Sylvia Auton.
“And that will continue to be at the heart of our business strategy. New launches like housetohome and goodtoknow are exceeding expectations, while more established sites like NME.COM and Nuts.co.uk are delivering innovation and significant growth. And it doesn't stop there - with NutsTV extending its reach from Freeview to Sky, NMETV delivering a 24/7 service on Sky and NME Radio on its way - we will continue to create new platforms for our compelling properties.”
Key numbers from the latest round of ABCs include:
Look continues to be the biggest selling fashion magazine in the UK in volume terms and way ahead of expectations
woman&home celebrates its highest ABC in a decade. Up 6.3%
A major investment in Woman and Woman's Own stems several years of decline with both achieving growth. Woman up 0.4% to 371,351 and Woman's Own up 1.3% to 349,164
Nuts extends its lead over rival Zoo to a new record of 91,047 copies
Pick Me Up and Chat buck competitor performance, delivering .5% growth on the year and 1.5% growth on the period respectively
What's on TV issues its first Group Product Report, revealing its true cross-channel reach with an ABC of 1,386,900 and a debut ABCe of 358,700 unique users for whatsontv.co.uk
Southbank's market-leading portfolio of homes titles continues to shine, with Livingetc, Homes & Gardens, Country Homes & Interiors and 25 Beautiful Homes once again up on the period and the year
Essentials is reaping the rewards of its new look, up 28.9% year-on-year with an ABC of 94,122
Country Life releases its second consecutive year-on-year increase with an ABC of 40,821
Uncut delivers an outstanding ABC of 91,028, up 6% on the period which saw it celebrate its 10th anniversary
Golf Monthly triumphs as market-leader, posting its third consecutive year-on-year increase and highest circulation figure for over six years
Monthly title Shoot reports an ABC of 35,830, up 7.1% on the previous year – a World Cup year – underlining the success of its recent repositioning in the football sector.
