ABCe Growth For NME, Nuts and Loaded
IPC Ignite has announced superlative ABCe results across three of its iconic brands NME, Nuts and Loaded. June 2008 revealed unique users increases for all three brands, with Nuts.co.uk up 121% year-on-year; NME.com up 107% and Loaded.co.uk finding an extra 51% viewers.
Nuts growth to almost 1.4 million monthly users has been driven by an expanded Video section, exclusive Nuts TV and the launch of social networking platform MyNuts and makes Nuts.co.uk the fastest growing men's lifestyle website in the UK.
NME keeps getting bigger,delivering 3,501,326 unique users for NME.com, over double the user count a year ago.
And Loaded can reveal a figure of 311,610 unique users for Loaded.co.uk, up by 104,658 from 206,952 in June.
IPC Ignite managing director Eric Fuller says: The numbers speak for themselves. Nuts, NME and Loaded continue to thrive online, delivering truly unique branded experiences to highly sophisticated users of different media channels. Our strategy to enrich each of the sites with bespoke multi media content is reaping tremendous results.
