http://www.ipcadvertising.com/ Visit IPC Advertising en-gb Sun, 26 May 2013 Copyright: (C) http://www.ipcadvertising.com/images/placeholder.jpg http://www.ipcadvertising.com/ Case Studies Woman's Weekly has agreed a deal with Pedigree Books that will see it publish two yearbooks, its most recent foray into book publishing. http://www.ipcadvertising.com/news/womans-weekly-expands-into-book-publishing Tue, 21 May 2013 Case Studies IPC Media has today launched two further mobile advertising products - Premium Content Suite & Gallery Breakout - two compelling new ways that advertisers can engage with audiences through IPC brands http://www.ipcadvertising.com/news/ipc-advertising-launches-new-mobile-advertising-products- Fri, 17 May 2013 Case Studies Nuts, the UK's biggest selling weekly men's magazine, has created its first interactive digital special edition for the Apple newsstand. http://www.ipcadvertising.com/news/nuts-creates-fast-furious-6-interactive-special-edition-for-apple-newsstand- Wed, 15 May 2013 Case Studies Nuts, the UK's biggest selling weekly men's magazine, has agreed a partnership with MTV to become the sponsor of the second series of its hit reality TV show The Valleys. http://www.ipcadvertising.com/news/nuts-to-sponsor-mtvs-the-valleys- Tue, 30 Apr 2013 Case Studies IPC Media today announces the sale of Horse to MyTimeMedia. http://www.ipcadvertising.com/news/ipc-media-completes-sale-of-horse-magazine Mon, 22 Apr 2013 Case Studies IPC Media brands Nuts.co.uk, Goodtoknow.co.uk and NME.com have secured the top positions in their categories in the Experian Hitwise Top 10 Awards 2012. http://www.ipcadvertising.com/news/nutscouk-goodtoknowcouk-and-nmecom-named-no1-sites-by-hitwise Tue, 16 Apr 2013 Case Studies IPC Media has today revealed a new positioning for IPC Advertising. http://www.ipcadvertising.com/news/ipc-advertising-launches-inspired-conversations Tue, 16 Apr 2013 Case Studies NME is today celebrating after being named Music Media Brand of the Year at last night's Music Week Awards. http://www.ipcadvertising.com/news/nme-named-music-media-brand-of-the-year Fri, 12 Apr 2013 Case Studies Country Life announces today that HRH The Prince of Wales is to guest edit a special issue of the magazine to be published on his 65th birthday. http://www.ipcadvertising.com/news/hrh-the-prince-of-wales-to-edit-country-life Wed, 10 Apr 2013 Case Studies IPC Advertising today launches Amplify, a new digital advertising product that combines IPC's premium editorial content with advertising creative in a unique format and then amplifies this to a target http://www.ipcadvertising.com/news/ Tue, 09 Apr 2013 Case Studies NME today announces a 2013 cross-platform partnership with J.D. Roots to raise the profile of local music scenes across the country in the search for Britain's Best Small Venue. http://www.ipcadvertising.com/news/nme-partners-with-jack-daniels-jd-roots-to-find-britains-best-small-venue-2013 Fri, 05 Apr 2013 Case Studies Livingetc, Britain's best-selling modern homes magazine, celebrates its 15th birthday in the April issue (out 7th March). In the issue the brand launches Livingetc Reveal. http://www.ipcadvertising.com/news/livingetc-celebrates-15th-birthday-issue-with-livingetc-reveal-app Thu, 07 Mar 2013 Case Studies IPC Advertising today launches Social Catalyst, a new influencer marketing product that will enable commercial partners to capitalise on IPC Media's leading brands' influence across social media. http://www.ipcadvertising.com/news/ipc-launches-social-catalyst Wed, 06 Mar 2013 Case Studies Nuts, the UK's biggest selling weekly men's magazine, has seen phenomenal growth of its digital editions on the iPhone and iPad, achieving the top rank in the iPhone and iPad Apple Newsstand charts http://www.ipcadvertising.com/news/nuts-celebrates-apple-newsstand-success Fri, 22 Feb 2013 Case Studies IPC Media today unveils highlights from the latest round of ABC figures for its brands reporting in the period July to December 2012. http://www.ipcadvertising.com/news/ipc-media-abc-figures-july-december-2012 Thu, 14 Feb 2013 Case Studies Marie Claire, the premium fashion glossy, has appointed Tom Usher, as its new creative director. http://www.ipcadvertising.com/news/marie-claire-appoints-tom-usher-as-creative-director Thu, 07 Feb 2013 Case Studies Woman magazine today launches its first beauty awards - the Woman Hot 100 Beauty with Confidence Awards - to celebrate the best hair and beauty products the industry has to offer. http://www.ipcadvertising.com/news/woman-launches-beauty-confidence-awards Wed, 30 Jan 2013 Case Studies Marie Claire, the premium fashion glossy, is publishing a multi-cover issue for the first time, and has secured support for the initiative from luxury goods group LVMH. http://www.ipcadvertising.com/news/marie-claire-reveals-first-multi-cover-edition-supported-by-lvmh Wed, 30 Jan 2013 Case Studies Fashion and beauty bible InStyle last night revealed the winners of its 13th Best Beauty Buys Awards, the Oscars of the beauty industry. http://www.ipcadvertising.com/news/instyle-honours-the-best-beauty-buys Tue, 29 Jan 2013 Case Studies IPC Media today announces investment in its first promotional campaign to drive consumer sampling of its digital editions. http://www.ipcadvertising.com/news/ipc-media-pushes-tablet-editions-in-new-campaign- Wed, 19 Dec 2012 Case Studies Microsoft is joining women's glossy Marie Claire in a five-month multi-platform campaign to promote its new range of Windows Phones. http://www.ipcadvertising.com/news/marie-claire-and-microsoft-join-up-for-windows-phone-campaign Mon, 10 Dec 2012 Case Studies Soviet, the men's fashion and accessories brand, has today been confirmed as the headline sponsor of the Nuts Awards Party. Sub-sponsorship will be provided by British boxing brand Lonsdale. http://www.ipcadvertising.com/news/soviet-sponsors-inaugral-nuts-awards-party Tue, 04 Dec 2012 Case Studies Country Life today unveils its Christmas Carol themed 2012 Advent calendar cover, in collaboration with artist Claire Mackie. http://www.ipcadvertising.com/news/country-life-spreads-the-christmas-spirit-with-carol-themed-advent-calendar-cover Wed, 28 Nov 2012 Case Studies woman&home Feel Good Food, the quarterly food magazine from monthly glossy woman&home, is increasing its frequency to six issues a year from 2013. http://www.ipcadvertising.com/news/womanhome-food-spin-off-increases-to-six-issues-a-year Wed, 28 Nov 2012 Case Studies Today IPC Media reveals the results of its latest research into GenerationYnot!, the hugely valuable 40-plus female audience, which challenges the stereotype of women as passive housewives. http://www.ipcadvertising.com/news/generationynot-revealed-as-family-ceos Wed, 21 Nov 2012 Case Studies IPC's market-leading Homes Group continues to grow its digital footprint with today's launch of its first iPad app, Country Home Ideas. http://www.ipcadvertising.com/news/ipcs-homes-group-launches-country-home-ideas-ipad-app Fri, 16 Nov 2012 Case Studies ADVALUE RESEARCH REVEALS MAGAZINES DELIVER ROI OF £1.40 http://www.ipcadvertising.com/news/advalue Thu, 15 Nov 2012 Case Studies IPC Media today announces further digital expansion of 34 brands on Amazon's recently launched Kindle Fire. http://www.ipcadvertising.com/news/ipc-media-brands-launch-on-kindle-fire Fri, 09 Nov 2012 Case Studies Nuffield Health has joined with Marie Claire to run a print ad embedded with a near-field communications (NFC) tag, giving readers access to additional content on their smartphones. http://www.ipcadvertising.com/news/marie-claire-and-nuffield-health-to-run-first-uk-nfc-enhanced-magazine-ad Wed, 07 Nov 2012 Case Studies Multiplatform music brand NME today announces music streaming service Spotify as the NME Awards 2013 official digital music partner. http://www.ipcadvertising.com/news/spotify-announced-as-nme-awards-official-digital-music-partner Tue, 06 Nov 2012 Case Studies NME today announces a partnership with Enjoy Experiences for the launch of CLUBNME.COM.BR, along with the imminent launch of live Club NME nights to be hosted in Sao Paulo, Brazil. http://www.ipcadvertising.com/news/club-nme-brazil-launches- Fri, 02 Nov 2012 Case Studies Reckitt Benckiser selects IPC Connect for multiplatform Air Wick 'Filter and Fresh' campaign http://www.ipcadvertising.com/news/reckitt-benckiser-selects-ipc-connect-for-campaign Fri, 26 Oct 2012 Case Studies Woman's Own, IPC Connect's weekly magazine for consumers who want expert advice, inspiration and value, today celebrates its 80th birthday with a special commemorative issue. http://www.ipcadvertising.com/news/womans-own-marks-80th-birthday-with-special-issue Tue, 16 Oct 2012 Case Studies Wallpaper*, the international design, fashion and lifestyle title, reveals its Reigning in Russia issue- the final edition in its four year project exploring culture and creativity in the BRIC nations http://www.ipcadvertising.com/news/wallpaper-completes-bric-nation-journey-with-reigning-in-russia Thu, 11 Oct 2012 Case Studies Marie Claire, the premium fashion glossy, is launching 'Marie Claire @work', a multi-platform initiative to inspire its readers to achieve their career goals. http://www.ipcadvertising.com/news/marie-claire-launches-multi-platform-careers-initiative Thu, 04 Oct 2012 Case Studies NME, first published in 1952, releases a 60th birthday special-issue, complete with the first edition reprinted inside. http://www.ipcadvertising.com/news/nme-unveils-60th-birthday-collectors-issue Thu, 27 Sep 2012 Case Studies Multiplatform music brand NME unveils its Ultimate Icon issue, a special 60th birthday edition dedicated to John Lennon, who NME readers voted their greatest icon since the first publication in 1952. http://www.ipcadvertising.com/news/nme-unveils-the-ultimate-icon-of-the-last-six-decades Tue, 18 Sep 2012 Case Studies The first release of NRS PADD data confirms that IPC Media is the UK's leading cross platform publisher. http://www.ipcadvertising.com/news/new-nrs-padd-data-reinforces-ipc-medias-market-leadership- Wed, 12 Sep 2012 Case Studies Woman's Own, IPC Connect's weekly magazine for consumers who want expert advice, inspiration and value, has announced a magazine refresh and the launch of a standalone website www.womansown.co.uk. http://www.ipcadvertising.com/news/womans-own-announces-refresh-and-website-launch Wed, 05 Sep 2012 Case Studies Woman's Weekly, the iconic magazine that celebrates the home, family and lives of UK women, today announces the sponsors of its inaugural live show and unveils a campaign to promote the show. http://www.ipcadvertising.com/news/sponsors-of-womans-weekly-live-announced- Wed, 05 Sep 2012 Case Studies L.A. based make-up brand Smashbox Cosmetics is proud to be headline sponsor of Look's high street catwalk event, The Look Show. http://www.ipcadvertising.com/news/smashbox-cosmetics-sponsors-the-look-show-as-part-of-an-ongoing-relationship Fri, 24 Aug 2012 Case Studies Nuts, the UK's biggest selling weekly men's magazine, has expanded into the travel sector and signed a partnership with The Stag Company to form the brand extension Nuts Great Escapes. http://www.ipcadvertising.com/news/nuts-expands-into-travel-sector-with-launch-of-nuts-great-escapes- Wed, 22 Aug 2012 Case Studies NME, the multiplatform music brand, announces the next phase of its partnership with digital music service, Spotify, with the launch of the NME Spotify Signing Tent at Reading & Leeds Festival 2012. http://www.ipcadvertising.com/news/nme-and-spotify-partner-for-signing-tent-at-reading-leeds- Wed, 22 Aug 2012 Case Studies IPC Media today unveils highlights from the latest round of ABC figures for brands reporting in the period January to June 2012. http://www.ipcadvertising.com/news/ipc-media-abc-figures-january-june-2012 Thu, 16 Aug 2012 Case Studies NME, the multiplatform music brand, has secured the lager brand, Budweiser Brew No. 66 as sponsor of its video content across the summer and its new bespoke NME Video app. http://www.ipcadvertising.com/news/bud-66-sponsors-nme-video-content Thu, 09 Aug 2012 Case Studies NME today announces the artists to perform on the new NME Generation Next tour. http://www.ipcadvertising.com/news/howler-to-headline-nmes-generation-next-tour Tue, 31 Jul 2012 Case Studies Wallpaper*, the international design and style bible, has launched Paper Passion, a perfume that captures the scent of freshly printed books, with German publisher Gerhard Steidl, fashion icon Karl La http://www.ipcadvertising.com/news/wallpaper-launches-fragrance-with-steidl Wed, 11 Jul 2012 Case Studies New research, launched today by IPC Media, has found that magazines drive consumers towards purchase, are highly engaging and trusted, and are the medium most likely to hold consumers' sole attention. http://www.ipcadvertising.com/news/adsense-research-reveals-power-of-magazine-advertising Mon, 09 Jul 2012 Case Studies NME, the multiplatform music brand, today announces a partnership with digital music service, Spotify, for the launch of an NME app on Spotify. http://www.ipcadvertising.com/news/nme-app-launches-on-spotify Fri, 06 Jul 2012 Case Studies Internationally famous music brand NME has partnered camera manufacturer Nikon to find the UK's best music photographers with the 2012 NME Music Photography Awards competition. http://www.ipcadvertising.com/news/nme-partners-nikon-for-2012-photography-awards-with-getty-images-gallery-exhibition Thu, 05 Jul 2012 Case Studies Following the announcement that Time Inc. will be launching all of its US titles on the Apple Newsstand, IPC Media is now pleased to announce the global digital expansion of 30 of its brands. http://www.ipcadvertising.com/news/ipc-media-announces-global-expansion-of-digital-editions Mon, 18 Jun 2012 Case Studies To support the launch of its Everyday Value line, Tesco has partnered with IPC Media across seven IPC Media brands: Woman, Chat, Pick Me Up, Essentials, woman&home, What's on TV and Goodtoknow.co.uk http://www.ipcadvertising.com/news/tesco-partners-with-ipc-media-to-promote-everyday-value-range Fri, 01 Jun 2012 Case Studies Quintessential English magazine, Country Life, has partnered with Getty Images, one of the world's leading providers of imagery, video and multimedia products, to launch a special Diamond Jubilee iPad http://www.ipcadvertising.com/news/country-life-partners-getty-images-to-celebrate- Tue, 29 May 2012 Case Studies Woman's Weekly, the iconic magazine that celebrates the home, family and lives of UK women, today announces the launch of its first standalone live show; Woman's Weekly Live! http://www.ipcadvertising.com/news/womans-weekly-launches-live-show Tue, 29 May 2012 Case Studies Marie Claire, IPC Southbank's premium fashion brand, has secured eBay Fashion as sponsor of its newly launched Marieclaire.co.uk app for iPhone, Blackberry and Android. http://www.ipcadvertising.com/news/ebay-fashion-sponsors-new-marie-claire-app- Fri, 25 May 2012 Case Studies Country Life today unveils its very special Diamond Jubilee collectors' issue. With 370 pages, it is one of the biggest issues Country Life has ever produced, with a gold embossed cover. http://www.ipcadvertising.com/news/2012/may/23/60-years-in-the-making-country-lifes-finest-issue-yet Wed, 23 May 2012 Case Studies Decanter today announces the launch of www.DecanterChina.com - a new Chinese language website from the World-leading authority on wine. http://www.ipcadvertising.com/news/2012/may/22/decanter-announces-launch-of-decanterchinacom Tue, 22 May 2012 Case Studies Woman's Weekly, the iconic magazine which celebrates the home, family and lives of UK women, tomorrow unveils a 100-page tribute issue dedicated to Her Majesty The Queen. http://www.ipcadvertising.com/news/womans-weekly-unveils-its-diamond-jubilee-special Tue, 15 May 2012 Case Studies Look, the UK's biggest-selling weekly fashion magazine, is launching a major multi-platform street style franchise driven by user generated content. The development will boost consumer engagement and http://www.ipcadvertising.com/news/2012/may/11/look-launches-user-generated-style-destination Fri, 11 May 2012 Case Studies AdSense is IPC's new cross-media effectiveness initiative which proves the strategic value of magazines, including how they drive word of mouth and purchase. http://www.ipcadvertising.com/news/adsense-is-launched Thu, 26 Apr 2012 Case Studies IPC Media today announces that Now and NME will be among the first UK brands to feature editions on Google Currents. http://www.ipcadvertising.com/news/nme-and-now-launch-on-google-currents Fri, 13 Apr 2012 Case Studies IPC Media today launches IPC Play, a bespoke advergaming proposition delivering premium gaming solutions to clients and agencies as part of IPC's multiplatform media offering. http://www.ipcadvertising.com/news/ipc-media-launches-ipc-play Tue, 03 Apr 2012