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	<title>IPC Advertising News</title>
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	<category>Case Studies</category>
	<title>WOMAN'S WEEKLY UNVEILS ITS DIAMOND JUBILEE SPECIAL</title>
	<description>Woman's Weekly, the iconic magazine which celebrates the home, family and lives of UK women, tomorrow unveils a 100-page tribute issue dedicated to Her Majesty The Queen.</description>
	<link>http://www.ipcadvertising.com/news/womans-weekly-unveils-its-diamond-jubilee-special</link>
	<pubDate>Tue, 15 May 2012</pubDate>
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	<title>LOOK LAUNCHES USER GENERATED STYLE DESTINATION</title>
	<description>Look, the UK's biggest-selling weekly fashion magazine, is launching a major multi-platform street style franchise driven by user generated content. The development will boost consumer engagement and </description>
	<link>http://www.ipcadvertising.com/news/2012/may/11/look-launches-user-generated-style-destination</link>
	<pubDate>Fri, 11 May 2012</pubDate>
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	<title>AdSense is launched</title>
	<description>AdSense is IPC's new cross-media effectiveness initiative which proves the strategic value of magazines, including how they drive word of mouth and purchase. </description>
	<link>http://www.ipcadvertising.com/news/adsense-is-launched</link>
	<pubDate>Thu, 26 Apr 2012</pubDate>
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	<title>NME AND NOW LAUNCH ON GOOGLE CURRENTS</title>
	<description>IPC Media today announces that Now and NME will be among the first UK brands to feature editions on Google Currents. </description>
	<link>http://www.ipcadvertising.com/news/nme-and-now-launch-on-google-currents</link>
	<pubDate>Fri, 13 Apr 2012</pubDate>
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	<title>IPC MEDIA LAUNCHES IPC PLAY</title>
	<description>IPC Media today launches IPC Play, a bespoke advergaming proposition delivering premium gaming solutions to clients and agencies as part of IPC's multiplatform media offering.</description>
	<link>http://www.ipcadvertising.com/news/ipc-media-launches-ipc-play</link>
	<pubDate>Tue, 03 Apr 2012</pubDate>
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	<title>NUTS.CO.UK AND GOODTOKNOW.CO.UK NAMED NO.1 SITES BY HITWISE</title>
	<description>IPC Media brands Nuts and Good to Know have secured the top position in their categories in the Experian Hitwise Top 10 Awards 2011. The awards celebrate the most successful UK websites in m</description>
	<link>http://www.ipcadvertising.com/news/2012/mar/28/nutscouk-and-goodtoknowcouk-named-no1-sites-by-hitwise</link>
	<pubDate>Wed, 28 Mar 2012</pubDate>
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	<title>DIET COKE PARTNERS WITH IPC TO LAUNCH NEW STYLE IT LIGHT FASHION CHANNEL</title>
	<description>Quenching target audience's thirst for fashion under brand's 'Love It Light' strapline</description>
	<link>http://www.ipcadvertising.com/news/diet-coke-partners-with-ipc-to-launch-new-style-it-light-fashion-channel</link>
	<pubDate>Mon, 26 Mar 2012</pubDate>
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	<title>DECANTER TO LAUNCH WINE AWARDS IN ASIA, THE WORLD'S FASTEST-GROWING WINE MARKET </title>
	<description>Decanter, the organiser of the world's most prestigious and largest wine competition, the Decanter World Wine Awards, is launching a new wine competition in Asia. </description>
	<link>http://www.ipcadvertising.com/news/decanter-to-launch-wine-awards-in-asia-the-worlds-fastest-growing-wine-market-</link>
	<pubDate>Fri, 23 Mar 2012</pubDate>
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	<title>NME LAUNCHES 2012 SEARCH FOR BRITAIN'S BEST SMALL VENUE</title>
	<description>NME today announces a cross-platform partnership with J.D. Roots to support local music and search for Britain's Best Small Venue</description>
	<link>http://www.ipcadvertising.com/news/nme-launches-2012-search-for-britains-best-small-venue</link>
	<pubDate>Wed, 21 Mar 2012</pubDate>
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	<title>INSTYLE LAUNCHES FIRST BEST BEAUTY BUYS APP</title>
	<description>Fashion and beauty bible InStyle has launched its first app for its Best Beauty Buys Awards. In association with John Lewis, the app is free and available on iPad, iPhone, Android and Blackberry.</description>
	<link>http://www.ipcadvertising.com/news/instyle-launches-first-best-beauty-buys-app</link>
	<pubDate>Wed, 07 Mar 2012</pubDate>
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	<title>NME LAUNCHES IN INDIA </title>
	<description>NME, the multiplatform music brand, today announces a partnership with Pilot Ventures for the launch of WWW.NME.COM in India (WWW.NME.IN), with a dedicated Indian edition of the magazine to follow. </description>
	<link>http://www.ipcadvertising.com/news/nme-launches-in-india-</link>
	<pubDate>Fri, 02 Mar 2012</pubDate>
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	<title>IPC MEDIA unveils GENERATION Y NOT!</title>
	<description>At an event held today (28 February 2012) at Claridge's in London, IPC Media launched a major study focused on women aged between 40 and 60 - a group it has named GenerationYNot! </description>
	<link>http://www.ipcadvertising.com/news/2012/feb/28/ipc-media-unveils-generation-y-not</link>
	<pubDate>Tue, 28 Feb 2012</pubDate>
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	<title>UNCUT UNVEILS NEW LOOK</title>
	<description>IPC Inspire today unveils a complete redevelopment of Uncut following an in-depth, year-long research process. </description>
	<link>http://www.ipcadvertising.com/news/uncut-unveils-new-look</link>
	<pubDate>Mon, 27 Feb 2012</pubDate>
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	<title>FEELGOOD GAMES CREATES TOURNAMENT VERSIONS OF CLASSIC POPCAP GAMES</title>
	<description>Feelgood games, IPC Connect's casual gaming site targeted at mass market women, has created a series of skill versions of top titles from leading game developer PopCap Games. </description>
	<link>http://www.ipcadvertising.com/news/feelgood-games-creates-tournament-versions-of-classic-popcap-games</link>
	<pubDate>Thu, 23 Feb 2012</pubDate>
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	<title>IPC MEDIA ABC FIGURES: JULY - DECEMBER 2011</title>
	<description>IPC Media today unveils highlights from the latest round of ABC figures for brands reporting in the period July to December 2011. </description>
	<link>http://www.ipcadvertising.com/news/ipc-media-abc-figures-july-december-2011</link>
	<pubDate>Thu, 16 Feb 2012</pubDate>
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	<title>The power of magazine advertising gets magnified</title>
	<description>New research from the PPA explores the strengths of magazines.</description>
	<link>http://www.ipcadvertising.com/news/the-power-of-magazine-advertising-gets-magnified</link>
	<pubDate>Mon, 13 Feb 2012</pubDate>
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	<title>MARIE CLAIRE RUNWAY HITS THE SHELVES </title>
	<description>Marie Claire, the premium fashion glossy, today launches its new fashion magazine, Marie Claire Runway</description>
	<link>http://www.ipcadvertising.com/news/2012/feb/02/marie-claire-runway-hits-the-shelves-</link>
	<pubDate>Thu, 02 Feb 2012</pubDate>
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	<title>JOHN LEWIS TO SPONSOR INSTYLE BEST BEAUTY BUYS </title>
	<description>Fashion and beauty bible InStyle has secured John Lewis as sponsor of its annual Best Beauty Buys awards, with a cross-platform partnership including the launch of a Best Beauty Buys app</description>
	<link>http://www.ipcadvertising.com/news/john-lewis-to-sponsor-instyle-best-beauty-buys-</link>
	<pubDate>Wed, 25 Jan 2012</pubDate>
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	<title>NUTS 'INTERACTIVE ISSUE' GETS OVER 200,000 </title>
	<description>Nuts, the UK's biggest selling weekly men's magazine, clocked up over 200,000 interactions (blipps) with its 'Blippar enabled' Interactive Issue in just one week, an unprecedented level of engagement </description>
	<link>http://www.ipcadvertising.com/news/nuts-interactive-issue-gets-over-200000-</link>
	<pubDate>Tue, 24 Jan 2012</pubDate>
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	<title>IPC MEDIA ACHIEVES CARBON TRUST STANDARD</title>
	<description>IPC Media has achieved certification to the Carbon Trust Standard for cutting its absolute carbon footprint by nearly seven percent.  The Carbon Trust Standard certifies organisations for achieving ca</description>
	<link>http://www.ipcadvertising.com/news/ipc-media-achieves-carbon-trust-standard</link>
	<pubDate>Wed, 18 Jan 2012</pubDate>
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	<title>NUTS CREATES 'THE INTERACTIVE ISSUE'</title>
	<description>Nuts, the UK's biggest selling weekly men's magazine, has partnered with mobile image recognition and augmented reality platform Blippar, to produce its most ambitious interactive print edition to dat</description>
	<link>http://www.ipcadvertising.com/news/nuts-creates-the-interactive-issue</link>
	<pubDate>Wed, 04 Jan 2012</pubDate>
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	<title>AWARD-WINNING PHOTOGRAPHY SHOWCASED AT LONDON EXHIBITION </title>
	<description>Internationally famous music brand NME and camera manufacturer Nikon are to host an exhibition for the winning photographers of the 2011 NME Music Photography Awards competition.   </description>
	<link>http://www.ipcadvertising.com/news/award-winning-photography-showcased-at-london-exhibition-</link>
	<pubDate>Wed, 21 Dec 2011</pubDate>
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	<title>IPC MEDIA HELPS FREEVIEW GET READY FOR CHRISTMAS</title>
	<description>IPC Media has created a cross platform campaign for Freeview, the largest digital TV service in the UK across IPC Connect's TV titles: TV Times, What's on TV and whatsonTV.co.uk. </description>
	<link>http://www.ipcadvertising.com/news/ipc-media-helps-freeview-get-ready-for-christmas</link>
	<pubDate>Mon, 19 Dec 2011</pubDate>
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	<title>WOMEN ARE THE BIGGEST SPENDERS ON MUSIC</title>
	<description>Britain's women spend more than men on music, with live music and music merchandise bumping up their annual bill to £803 versus men's £793, according to the Great British Music Survey by IPC Media.</description>
	<link>http://www.ipcadvertising.com/news/women-are-the-biggest-spenders-on-music</link>
	<pubDate>Fri, 09 Dec 2011</pubDate>
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	<title>MARIE CLAIRE TO LAUNCH FIRST IPAD APP </title>
	<description>Upmarket fashion glossy Marie Claire is launching its first iPad app in the New Year.</description>
	<link>http://www.ipcadvertising.com/news/marie-claire-to-launch-first-ipad-app-</link>
	<pubDate>Tue, 06 Dec 2011</pubDate>
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	<title>IPC MEDIA LAUNCHES RESEARCH INTO PREMIUM CONTENT WEBSITES</title>
	<description>New research by IPC Media found 50% of consumers think advertising on premium content sites is well matched to the content of the sites, compared to portal sites (28%) &amp; social networking sites (30%) </description>
	<link>http://www.ipcadvertising.com/news/ipc-media-launches-research-into-premium-content-websites</link>
	<pubDate>Fri, 02 Dec 2011</pubDate>
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	<title>MARIE CLAIRE REFRESHES MARIECLAIRE.CO.UK </title>
	<description>Marieclaire.co.uk, the website from upmarket fashion glossy Marie Claire, is revealing a refresh to mirror the premium experience of the magazine.</description>
	<link>http://www.ipcadvertising.com/news/marie-claire-refreshes-marieclairecouk-</link>
	<pubDate>Tue, 29 Nov 2011</pubDate>
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	<title>NME UNWINDS WITH MARLEY'S MELLOW MOOD</title>
	<description>Multiplatform music brand NME has partnered with new premium relaxation drink Marley's Mellow Mood to host a series of chilled out live music events. </description>
	<link>http://www.ipcadvertising.com/news/nme-unwinds-with-marleys-mellow-mood</link>
	<pubDate>Fri, 18 Nov 2011</pubDate>
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	<title>JUSTICE LEAD THE NME AWARDS SHOWS </title>
	<description>The iconic NME Awards Shows explode onto London's live music scene for 2012 with a line-up so packed full of talent that the Shows have burst out of the Capital and will visit 5 cities around the UK.</description>
	<link>http://www.ipcadvertising.com/news/justice-lead-the-nme-awards-shows-</link>
	<pubDate>Wed, 16 Nov 2011</pubDate>
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	<title>WORLD'S FASHION ELITE JOIN INSTYLE TO CREATE STYLISH SHORT FILMS</title>
	<description>Fashion and beauty bible InStyle has gathered some of the world's top fashion designers to each create a short film exploring style.</description>
	<link>http://www.ipcadvertising.com/news/worlds-fashion-elite-join-instyle-to-create-stylish-short-films</link>
	<pubDate>Mon, 14 Nov 2011</pubDate>
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	<title>NUTS EXTENDS BRAND WITH LAUNCH OF ANDROID APP AND PRINT ONE-SHOT <q>THE GIRLS OF NUTS</q></title>
	<description>Nuts, the UK's most popular men's magazine, announces the launch of two new brand extensions - its first Android application and its first ever one-shot, a bumper collector's edition of the magazine.</description>
	<link>http://www.ipcadvertising.com/news/nuts-extends-brand-with-launch-of-android-app-and-print-one-shot-the-girls-of-nuts</link>
	<pubDate>Thu, 10 Nov 2011</pubDate>
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	<title>WOMAN'S WEEKLY CELEBRATES 100 YEARS</title>
	<description>Woman's Weekly, the magazine that celebrates the home, family and the lives of UK women, today celebrates its 100th birthday issue.</description>
	<link>http://www.ipcadvertising.com/news/womans-weekly-celebrates-100-years</link>
	<pubDate>Tue, 01 Nov 2011</pubDate>
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	<title>UNCUT LAUNCHES SPECIAL BOWIE iPAD EDITION</title>
	<description>Uncut, home of great, timeless rock music, today announces the launch of a special issue David Bowie: The Ultimate Music Guide for the iPad. </description>
	<link>http://www.ipcadvertising.com/news/uncut-launches-special-bowie-ipad-edition</link>
	<pubDate>Mon, 31 Oct 2011</pubDate>
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	<title>IPC INSPIRE LAUNCHES TRUSTED REVIEWS IN PRINT WITH GUIDE TO GADGETS ONE SHOT</title>
	<description>IPC Inspire announces the launch of Trusted Reviews Guide to Gadgets - a one-off print product from trustedreviews.com, the premier online source of consumer &amp; information technology news &amp; reviews</description>
	<link>http://www.ipcadvertising.com/news/ipc-inspire-launches-trusted-reviews-in-print-with-guide-to-gadgets-one-shot</link>
	<pubDate>Thu, 20 Oct 2011</pubDate>
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	<title>GOSSIP GETS GLAMOROUS: NOW UNVEILS A STYLISH NEW MAKEOVER</title>
	<description>Now magazine today unveils a super-stylish new look to celebrate its fifteenth birthday.</description>
	<link>http://www.ipcadvertising.com/news/gossip-gets-glamorous-now-unveils-a-stylish-new-makeover</link>
	<pubDate>Tue, 18 Oct 2011</pubDate>
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	<title>WALLPAPER* ATTRACTS HALF A MILLION TWITTER FOLLOWERS</title>
	<description>Wallpaper*, the design, fashion and lifestyle bible, has reached half a million followers on Twitter, attracting the largest following of any UK glossy by more than 200,000.</description>
	<link>http://www.ipcadvertising.com/news/wallpaper-attracts-half-a-million-twitter-followers</link>
	<pubDate>Tue, 18 Oct 2011</pubDate>
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	<title>MARIE CLAIRE AND INSTYLE DEVISE 'DIGITAL WATERMARKING' CAMPAIGN FOR ARMANI CODE</title>
	<description>L'Oréal Luxury has partnered with Marie Claire and InStyle to promote Armani Code with a multi-platform campaign that uses digital watermarking to unlock additional content.</description>
	<link>http://www.ipcadvertising.com/news/marie-claire-and-instyle-devise-digital-watermarking-campaign-for-armani-code</link>
	<pubDate>Thu, 06 Oct 2011</pubDate>
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	<title>DECANTER PARTNERS ENOMATIC TO HOST WORLD'S LARGEST INTERNATIONAL WINE TASTING EVENT</title>
	<description>Luxury international wine bible Decanter announces a partnership with Enomatic wine serving systems to host a tasting event featuring wines from the Decanter World Wine Awards in over 30 world cities.</description>
	<link>http://www.ipcadvertising.com/news/decanter-partners-enomatic-to-host-worlds-largest-international-wine-tasting-event</link>
	<pubDate>Mon, 03 Oct 2011</pubDate>
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	<title>SONIC EDITIONS PRESENTS THE UNCUT COLLECTION: </title>
	<description>Uncut magazine today announces the launch of a new exhibition in partnership with Sonic Editions.</description>
	<link>http://www.ipcadvertising.com/news/sonic-editions-presents-the-uncut-collection-</link>
	<pubDate>Tue, 27 Sep 2011</pubDate>
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	<title>NUTS.CO.UK &amp; GOODTOKNOW.CO.UK NAMED NUMBER ONE SITES BY HITWISE</title>
	<description>www.nuts.co.uk and www.goodtoknow.co.uk have been ranked number one based on market share of visits among all UK websites in the Experian Hitwise UK Online Performance Awards.</description>
	<link>http://www.ipcadvertising.com/news/nutscouk-goodtoknowcouk-named-number-one-sites-by-hitwise</link>
	<pubDate>Fri, 16 Sep 2011</pubDate>
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	<title>SOUTHBANK HOMES GROUP LAUNCHES HOMES FASHION WEEK</title>
	<description>IPC Southbank's homes portfolio launches Homes Fashion Week, an 8 day focus on the new season's homeware collections &amp; celebration of the week that sees London become the hub of the interiors world.</description>
	<link>http://www.ipcadvertising.com/news/southbank-homes-group-launches-homes-fashion-week</link>
	<pubDate>Fri, 16 Sep 2011</pubDate>
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	<title>MARIE CLAIRE TO LAUNCH NEW FASHION BI-ANNUAL </title>
	<description>Marie Claire, the premium fashion glossy, is to launch Marie Claire Runway, a new fashion bi-annual that is the first in a line of investment and developments on the brand.</description>
	<link>http://www.ipcadvertising.com/news/marie-claire-to-launch-new-fashion-bi-annual-</link>
	<pubDate>Thu, 15 Sep 2011</pubDate>
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	<title>WOMAN&amp;HOME LAUNCHES NEW PRINT BRAND EXTENSION</title>
	<description>woman&amp;home, the monthly glossy for women over 40, is launching a new print brand extension, Feel Good You.</description>
	<link>http://www.ipcadvertising.com/news/womanhome-launches-new-print-brand-extension</link>
	<pubDate>Thu, 15 Sep 2011</pubDate>
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	<title>LOOK MAGAZINE TO LAUNCH COSMETICS RANGE IN SUPPORT OF LOOK GOOD&FEEL BETTER</title>
	<description>Look magazine is building its brand and beauty credentials with the launch of a new cosmetics range, Look Beauty.</description>
	<link>http://www.ipcadvertising.com/news/look-magazine-to-launch-cosmetics-range-in-support-of-look-goodfeel-better</link>
	<pubDate>Wed, 14 Sep 2011</pubDate>
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	<title>INSTYLE CELEBRATES ITS 10TH BIRTHDAY</title>
	<description>Fashion and beauty bible InStyle is celebrating its tenth birthday by offering readers £100 off their September shopping. </description>
	<link>http://www.ipcadvertising.com/news/instyle-celebrates-its-10th-birthday</link>
	<pubDate>Wed, 07 Sep 2011</pubDate>
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	<title>NME MAGAZINE READERS TO RECEIVE EXCLUSIVE CONTENT ONLINE WITH NME EXTRA</title>
	<description>NME today announces the launch of NME Extra - an initiative aimed at rewarding dedicated NME readers by giving them exclusive access to additional content online at NME.COM. </description>
	<link>http://www.ipcadvertising.com/news/nme-magazine-readers-to-receive-exclusive-content-online-with-nme-extra</link>
	<pubDate>Wed, 07 Sep 2011</pubDate>
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	<title>PROCTER &amp; GAMBLE EMBRACE MOBILE WITH IPC MEDIA </title>
	<description>IPC Media today announces a long term partnership with leading consumer product company Procter &amp; Gamble (P&amp;G) for advertising across a number of IPC's mobile optimised sites.</description>
	<link>http://www.ipcadvertising.com/news/procter-gamble-embrace-mobile-with-ipc-media-</link>
	<pubDate>Tue, 06 Sep 2011</pubDate>
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	<title>ESSENTIALS READERS GUEST EDIT REAL WOMEN SPECIAL</title>
	<description>IPC Southbank's Essentials is publishing its second annual Real Women special, and this time readers are editing, as well as starring in the issue.</description>
	<link>http://www.ipcadvertising.com/news/essentials-readers-guest-edit-real-women-special</link>
	<pubDate>Thu, 01 Sep 2011</pubDate>
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	<title>IPC MEDIA ABC FIGURES: JANUARY - JUNE 2011</title>
	<description>LATEST ABC FIGURES INDICATE A RETURN TO HOME VALUES</description>
	<link>http://www.ipcadvertising.com/news/ipc-media-abc-figures-january-june-2011</link>
	<pubDate>Thu, 18 Aug 2011</pubDate>
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	<title>LATEST ABC FIGURES - Consumers plan the perfect night in</title>
	<description>With household budgets continuing to be restricted, consumers are looking for cost effective ways to entertain themselves and their families at home.</description>
	<link>http://www.ipcadvertising.com/news/2011/aug/18/latest-abc-figures-consumers-plan-the-perfect-night-in</link>
	<pubDate>Thu, 18 Aug 2011</pubDate>
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	<title>LATEST ABC FIGURES - Aspiration within reach gains popularity</title>
	<description>IPC Southbank and IPC Connect have both seen growth among brands that have used real life models and inspirational yet attainable celebrity style.</description>
	<link>http://www.ipcadvertising.com/news/2011/aug/18/latest-abc-figures-aspiration-within-reach-gains-popularity</link>
	<pubDate>Thu, 18 Aug 2011</pubDate>
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	<title>LATEST ABC FIGURES - Stylish partnerships proving effective</title>
	<description>IPC Southbank is the market-leading fashion publisher by volume, selling more copies per year than any other UK publisher and holding 34.4% market share. </description>
	<link>http://www.ipcadvertising.com/news/2011/aug/18/latest-abc-figures-stylish-partnerships-proving-effective</link>
	<pubDate>Thu, 18 Aug 2011</pubDate>
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	<title>LATEST ABC FIGURES - Men's eclectic media consumption habits</title>
	<description>IPC Inspire's brands continue to investigate new ways to engage their audiences through the web, mobile and live events as well as developing their print products. </description>
	<link>http://www.ipcadvertising.com/news/2011/aug/18/latest-abc-figures-mens-eclectic-media-consumption-habits</link>
	<pubDate>Thu, 18 Aug 2011</pubDate>
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	<category>Case Studies</category>
	<title>IPC MEDIA REVEALS NUTS MAGAZINE REFRESH</title>
	<description>IPC Media has unveiled a brand new look for Nuts, Britain's best selling men's magazine. </description>
	<link>http://www.ipcadvertising.com/news/ipc-media-reveals-nuts-magazine-refresh</link>
	<pubDate>Mon, 15 Aug 2011</pubDate>
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	<title>LOOK READERS TO DESIGN OASIS PARTY DRESS</title>
	<description>Look, the UK's biggest-selling weekly fashion magazine, has joined forces with high street fashion chain Oasis to give readers the chance to design their ultimate Christmas party dress.</description>
	<link>http://www.ipcadvertising.com/news/2011/aug/01/look-readers-to-design-oasis-party-dress</link>
	<pubDate>Mon, 01 Aug 2011</pubDate>
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	<category>Case Studies</category>
	<title>MOUSEBREAKER AND NUTS PARTNER WITH 20:20 TO SUPPORT PEPSI MAX IN CROSS-PLATFORM SOLUTION</title>
	<description>Mousebreaker creates bespoke flash game for Pepsi Max http://bit.ly/rjbrnr   Pepsi Max creates viral video with Nuts favourite Rosie Jones http://bit.ly/o5Iegk</description>
	<link>http://www.ipcadvertising.com/news/2011/jul/29/mousebreaker-and-nuts-partner-with-2020-to-support-pepsi-max-in-cross-platform-solution</link>
	<pubDate>Fri, 29 Jul 2011</pubDate>
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	<title>THE LOOK SHOW MOVES TO WESTFIELD STRATFORD CITY!</title>
	<description>Look, the UK's biggest-selling weekly fashion magazine, is to stage the next of its groundbreaking fashion shows at Westfield Stratford City during London Fashion Week, as part of a six-month partners</description>
	<link>http://www.ipcadvertising.com/news/2011/jul/26/the-look-show-moves-to-westfield-stratford-city</link>
	<pubDate>Tue, 26 Jul 2011</pubDate>
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	<title>NME CELEBRATES THE LIFE OF AMY WINEHOUSE  WITH SPECIAL TRIBUTE ISSUE</title>
	<description> NME celebrates the life of Amy Winehouse with a special tribute issue, remembering one of the most talented singers of her generation.</description>
	<link>http://www.ipcadvertising.com/news/2011/jul/26/nme-celebrates-the-life-of-amy-winehouse-with-special-tribute-issue</link>
	<pubDate>Tue, 26 Jul 2011</pubDate>
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	<title>WALLPAPER* LAUNCHES iPAD EDITION WITH AUGUST HANDMADE ISSUE</title>
	<description>Wallpaper*, the international design, fashion and lifestyle magazine, has launched its first iPad edition of the magazine. The app is free to all existing Wallpaper* subscribers and gives users a port</description>
	<link>http://www.ipcadvertising.com/news/wallpaper-launches-ipad-edition-with-august-handmade-issue</link>
	<pubDate>Thu, 21 Jul 2011</pubDate>
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	<title>INSTYLE AND QVC JOIN FOR BEST BEAUTY BUYS PROGRAMME</title>
	<description>Fashion and beauty bible InStyle is raising the profile of its annual Best Beauty Buys Awards in a partnership with QVC, the UK's biggest TV shopping channel.</description>
	<link>http://www.ipcadvertising.com/news/instyle-and-qvc-join-for-best-beauty-buys-programme</link>
	<pubDate>Fri, 08 Jul 2011</pubDate>
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	<title>INSTYLE LURES HACHETTE'S RUSHTON TO LEAD ADVERTISING TEAM    </title>
	<description>IPC Southbank's fashion and beauty bible, InStyle, has appointed Hachette Filipacchi's head of promotions, Jhan Rushton, as advertising director.</description>
	<link>http://www.ipcadvertising.com/news/instyle-lures-hachettes-rushton-to-lead-advertising-team-</link>
	<pubDate>Thu, 07 Jul 2011</pubDate>
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	<title>IPC INSPIRE LAUNCHES NMEVIDEO.COM</title>
	<description>IPC Inspire multi-platform music brand NME today announces the launch of www.nmevideo.com.</description>
	<link>http://www.ipcadvertising.com/news/ipc-inspire-launches-nmevideocom</link>
	<pubDate>Thu, 30 Jun 2011</pubDate>
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	<title>OLYMPICS MARKETING MUST GIVE FOCUS TO WOMEN</title>
	<description>Sponsors and marketers must engage women in order to capitalise on the 2012 Olympics, shows new research by IPC Media.</description>
	<link>http://www.ipcadvertising.com/news/2011/jun/30/olympics-marketing-must-give-focus-to-women</link>
	<pubDate>Thu, 30 Jun 2011</pubDate>
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	<title>IPC MEDIA LAUNCHES UK'S FIRST QUALITY GAMES SITE TARGETING WOMEN!</title>
	<description>IPC Media today unveils a major new brand - Feelgood games - targeting mass market  mums with the very best games and rewarding them with real gifts.</description>
	<link>http://www.ipcadvertising.com/news/2011/jun/09/ipc-media-launches-uks-first-quality-games-site-targeting-women</link>
	<pubDate>Thu, 09 Jun 2011</pubDate>
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	<title>LIMITED EDITION MARIE CLAIRE TO BE SAMPLED WITH THE SATURDAY TIMES  </title>
	<description>Marie Claire, IPC Southbank's flagship women's glossy, is showcasing its content to hundreds of thousands of potential new readers</description>
	<link>http://www.ipcadvertising.com/news/2011/may/31/limited-edition-marie-claire-to-be-sampled-with-the-saturday-times-</link>
	<pubDate>Tue, 31 May 2011</pubDate>
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	<title>TOP BRANDS CLINIQUE, ESTÉE LAUDER AND BOBBI BROWN SPONSOR MARIE CLAIRE BEAUTY APP</title>
	<description>Clinique, Estée Lauder and Bobbi Brown are sponsoring Marie Claire's Beauty Genius iPhone app in a three-month partnership. </description>
	<link>http://www.ipcadvertising.com/news/2011/may/31/top-brands-clinique-este-lauder-and-bobbi-brown-sponsor-marie-claire-beauty-app</link>
	<pubDate>Tue, 31 May 2011</pubDate>
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	<title>IPC launches Creative Media following IPC Advertising restructure</title>
	<description>IPC Advertising launches IPC Creative Media a new service designed to develop best-in-class 360-degree multi-platform solutions, targeting IPC's audiences through its trusted brands</description>
	<link>http://www.ipcadvertising.com/news/ipc-launches-creative-media-following-ipc-advertising-restructure</link>
	<pubDate>Thu, 19 May 2011</pubDate>
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	<title>Wallpaper* readers to design and receive their own cover and create a personalised Rolex ad</title>
	<description>Readers of Wallpaper* will be able to design and receive their own cover for the August Handmade issue of the international design, fashion and lifestyle magazine</description>
	<link>http://www.ipcadvertising.com/news/2011/may/19/wallpaper-readers-to-design-and-receive-their-own-cover-and-create-a-personalised-rolex-ad</link>
	<pubDate>Thu, 19 May 2011</pubDate>
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	<title>NME partners Selfridges in support of its 'Project Ocean' campaign</title>
	<description>Selfridges has invited multiplatform music brand NME and legendary music venue Koko to host a series of in-store Club NME gigs supporting Project Ocean, a campaign celebrating the beauty of the world'</description>
	<link>http://www.ipcadvertising.com/news/2011/may/17/nme-partners-selfridges-in-support-of-its-project-ocean-campaign</link>
	<pubDate>Tue, 17 May 2011</pubDate>
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	<title>Woman magazine relaunches to exploit a gap in the weeklies market </title>
	<description>Woman, IPC Connect's market leading women's lifestyle magazine, is relaunching on May 10 to exploit a gap in the market for a more positive and aspirational weekly magazine for women aged 35-plus</description>
	<link>http://www.ipcadvertising.com/news/2011/may/10/woman-magazine-relaunches-to-exploit-a-gap-in-the-weeklies-market-</link>
	<pubDate>Tue, 10 May 2011</pubDate>
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	<title>Horse &amp; Hound launches smartphone app</title>
	<description>Horse &amp; Hound, IPC Inspire's leading equestrian weekly, today launches its first app for smartphones</description>
	<link>http://www.ipcadvertising.com/news/horse-hound-launches-smartphone-app</link>
	<pubDate>Tue, 10 May 2011</pubDate>
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	<title>Vivienne Westwood designs exclusive dress for Marie Claire's Global Rainforest Appeal</title>
	<description>For the first time, an international designer (Vivienne Westwood) and an international fashion magazine (Marie Claire) have joined forces to launch a global project that both drives awareness of defor</description>
	<link>http://www.ipcadvertising.com/news/2011/may/10/vivienne-westwood-designs-exclusive-dress-for-marie-claires-global-rainforest-appeal</link>
	<pubDate>Tue, 10 May 2011</pubDate>
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	<title>Ford reignite passion for Fiesta with Love the Summer Vibes campaign</title>
	<description>Ford is partnering with IPC Media again this summer to launch a new four-month campaign for Ford Fiesta called <q>Love the Summer Vibes</q></description>
	<link>http://www.ipcadvertising.com/news/ford-reignite-passion-for-fiesta-with-love-the-summer-vibes-campaign</link>
	<pubDate>Tue, 10 May 2011</pubDate>
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	<title>IPC Southbank brings Look into fashion &amp; beauty portfolio</title>
	<description>IPC Southbank announces that Look, Britain's biggest selling weekly fashion magazine has joined its portfolio from IPC Connect, along with changes to its Senior Management team</description>
	<link>http://www.ipcadvertising.com/news/2011/apr/27/ipc-southbank-brings-look-into-fashion-beauty-portfolio</link>
	<pubDate>Wed, 27 Apr 2011</pubDate>
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	<title>Trusted Reviews unveils major relaunch</title>
	<description>www.trustedreviews.com unveils a major relaunch, broadening its appeal and accessibility and building on its position as the ultimate source of technology product reviews and informed, insightful news</description>
	<link>http://www.ipcadvertising.com/news/2011/apr/20/trusted-reviews-unveils-major-relaunch</link>
	<pubDate>Wed, 20 Apr 2011</pubDate>
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	<title>Wallpaper* to launch monthly iPad edition</title>
	<description>Wallpaper*, the international design, fashion and lifestyle magazine, will be launching on the iPad, offering enhanced features, state-of-the-art video sound, animation and photo galleries.</description>
	<link>http://www.ipcadvertising.com/news/2011/apr/08/wallpaper-to-launch-monthly-ipad-edition</link>
	<pubDate>Fri, 08 Apr 2011</pubDate>
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	<title>IPC Media has unveiled 24 mobile-optimised sites</title>
	<description>IPC Media has unveiled 24 mobile-optimised sites, including some of its best loved brands, such as Marie Claire, GoodToKnow, NME and Nuts. </description>
	<link>http://www.ipcadvertising.com/news/2011/mar/29/ipc-media-has-unveiled-24-mobile-optimised-sites</link>
	<pubDate>Tue, 29 Mar 2011</pubDate>
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	<title>Nuts.co.uk &amp; goodtoknow.co.uk named no.1 sites by Hitwise</title>
	<description>The Experian Hitwise Top 10 Awards 2010 celebrate the most successful UK websites with IPC's nuts.co.uk and goodtoknow.co.uk each taking the no.1 slot within their sectors</description>
	<link>http://www.ipcadvertising.com/news/2011/mar/24/nutscouk-goodtoknowcouk-named-no1-sites-by-hitwise</link>
	<pubDate>Thu, 24 Mar 2011</pubDate>
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	<title>IPC Advertising appoints Mike Newcombe Director of Mobile Advertising</title>
	<description>Sam Finlay, IPC Media's head of digital advertising, today appoints Mike Newcombe to the newly created role of director of mobile advertising</description>
	<link>http://www.ipcadvertising.com/news/ipc-advertising-appoints-mike-newcombe-director-of-mobile-advertising</link>
	<pubDate>Sat, 19 Mar 2011</pubDate>
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	<title>InStyle and Selfridges launch Best Advice We've Ever Heard </title>
	<description>Fashion and beauty bible InStyle has teamed with Selfridges to launch Best Advice We've Ever Heard - a multi-platform little black book of secret beauty advice</description>
	<link>http://www.ipcadvertising.com/news/nstyle-and-selfridges-launch-best-advice-weve-ever-heard-</link>
	<pubDate>Fri, 18 Mar 2011</pubDate>
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	<title>IPC Media centralised trading teams and unveils a new Creative Solutions service</title>
	<description>IPC Media today announces a major restructure of IPC Advertising which will see the creation of a new centralised print trading team.</description>
	<link>http://www.ipcadvertising.com/news/2011/mar/17/ipc-media-centralised-trading-teams-and-unveils-a-new-creative-solutions-service</link>
	<pubDate>Thu, 17 Mar 2011</pubDate>
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	<title>IPC Media named first UK publisher to introduce updated Facebook® comments plugin</title>
	<description>IPC Media today announces it is taking community conversations to the next level as the first publisher in the UK to introduce Facebook's updated comments plugin</description>
	<link>http://www.ipcadvertising.com/news/2011/mar/04/ipc-media-named-first-uk-publisher-to-introduce-updated-facebook-comments-plugin</link>
	<pubDate>Fri, 04 Mar 2011</pubDate>
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	<category>Case Studies</category>
	<title>Nuts and NME sign up to  solus Census campaign</title>
	<description>IPC Inspire Men &amp; Music brands Nuts and NME unveil a major solus campaign with the 2011 Census England and Wales to encourage the nation's young men to engage with this year's population count</description>
	<link>http://www.ipcadvertising.com/news/2011/mar/01/nuts-and-nme-sign-up-to-solus-census-campaign</link>
	<pubDate>Tue, 01 Mar 2011</pubDate>
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	<title>Brand new footage from M.A.Gs - Mates and Girlfriends research</title>
	<description>Think you know young men? Think again! Extra video footage has just been released from IPC Inspire MAGs - Mates &amp; Girlfriends research</description>
	<link>http://www.ipcadvertising.com/news/brand-new-footage-from-mags-mates-and-girlfriends-research</link>
	<pubDate>Fri, 11 Feb 2011</pubDate>
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	<title>NME celebrates Godlike Genius Award wtih special  Dave Grohl one-shot</title>
	<description>NME celebrates this year's NME Godlike Genius award winner, Dave Grohl, with a special one-shot magazine dedicated to the former Nirvana drummer and current frontman of Foo Fighters</description>
	<link>http://www.ipcadvertising.com/news/2011/feb/04/nme-celebrates-godlike-genius-award-wtih-special-dave-grohl-one-shot</link>
	<pubDate>Fri, 04 Feb 2011</pubDate>
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	<title>ITV1's Lorraine launches the UK'S first  curvy supermodel search with the help of Look magazine</title>
	<description>The winner - who will be at least a UK size 12 - will secure a year's modelling contract with 12+ UK Model Management and ten shoots for Look's fashion pages</description>
	<link>http://www.ipcadvertising.com/news/2011/jan/27/itv1s-lorraine-launches-the-uks-first-curvy-supermodel-search-with-the-help-of-look-magazine</link>
	<pubDate>Thu, 27 Jan 2011</pubDate>
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	<title>Marie Claire iPad concept magazine</title>
	<description>A collaborative project between the Hearst AppLab, Marie Claire, Zinio and Hot Studio to envision and design the ideal magazine experience</description>
	<link>http://www.ipcadvertising.com/news/2011/jan/19/marie-claire-ipad-concept-magazine</link>
	<pubDate>Wed, 19 Jan 2011</pubDate>
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	<title>Wallpaper* launches image-rich iPad App in association with Hermès</title>
	<description>Wallpaper*, the international design, fashion and lifestyle magazine, is launching a new iPad app, in association with Hermès</description>
	<link>http://www.ipcadvertising.com/news/2011/jan/12/wallpaper-launches-image-rich-ipad-app-in-association-with-herms</link>
	<pubDate>Wed, 12 Jan 2011</pubDate>
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	<title>IPC INSPIRE MEN &amp; MUSIC APPOINTS NEW PUBLISHER AND SENIOR MARKETING MANAGER FOR NUTS &amp; WWW.MOUSEBREAKER.COM </title>
	<description>IPC Inspire Men &amp; Music today announces two senior appointments to the publishing team for Nuts and www.mousebreaker.com, two of the most powerful brands in men's media in the UK.</description>
	<link>http://www.ipcadvertising.com/news/ipc-inspire-men-music-appoints-new-publisher-and-senior-marketing-manager-for-nuts-wwwmousebreakercom-</link>
	<pubDate>Fri, 07 Jan 2011</pubDate>
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