http://www.ipcadvertising.com/ Visit IPC Advertising en-gb Thu, 23 May 2013 Copyright: (C) http://www.ipcadvertising.com/images/placeholder.jpg http://www.ipcadvertising.com/ AdValue This study, conducted by Nielsen & Mindshare, demonstrates how magazine campaigns drive sales and reviews how magazines work alongside TV campaigns. http://www.ipcadvertising.com/consumer-insight/advalueresearch Thu, 15 Nov 2012 The Origin Panel Today's Woman is the latest bespoke research from the Origin Panel. http://www.ipcadvertising.com/consumer-insight/todays-woman Fri, 11 May 2012 AdSense AdSense is IPC's new cross-media effectiveness initiative which proves the strategic value of magazines, including how they drive word of mouth and purchase. http://www.ipcadvertising.com/consumer-insight/adsense2 Thu, 26 Apr 2012 Ad PACE The findings from AdPace have been put in an visual summary. http://www.ipcadvertising.com/consumer-insight/adpace-infographic Wed, 18 Apr 2012 Young Men The Great British Music Survey is an extensive study of British listening and consumption habits, showing that the majority of Brits are mad for music. http://www.ipcadvertising.com/consumer-insight/the-great-british-music-survey Tue, 13 Mar 2012 Adults 35+ Discover a valuable new consumer you just can't afford to miss......GenerationYnot! http://www.ipcadvertising.com/consumer-insight/generationynot- Wed, 29 Feb 2012 Ad PACE Ad PACE explores the importance of premium content websites and the most effective way to engage different audiences online. http://www.ipcadvertising.com/consumer-insight/ad-pace Thu, 08 Dec 2011 The Origin Panel Women are on the ball when it comes to looking after their eyes and their sight, according to research from IPC Media. http://www.ipcadvertising.com/consumer-insight/getting-a-clear-picture-on-women-and-their-eye-sight Thu, 25 Aug 2011 The Origin Panel Results from the latest Origin Panel Mini-Bus have revealed the increasing importance of smartphones for UK women. http://www.ipcadvertising.com/consumer-insight/2011/aug/08/women-get-smart-with-their-mobile-phones Mon, 08 Aug 2011 The Origin Panel Results from the latest Origin Panel Mini-Bus have revealed that tablet computers are very much on UK women's radar; with 6% owning a tablet and 30% considering buying one. http://www.ipcadvertising.com/consumer-insight/women-have-tablets-on-their-radar Mon, 08 Aug 2011 The Origin Panel Advertisers are increasingly using Quick Response (QR) codes - images that resemble barcodes and can be scanned with mobile phones to provide more information about a product or service. http://www.ipcadvertising.com/consumer-insight/2011/jul/18/quick-response-codes-offer-opportunity-to-engage-with-women Mon, 18 Jul 2011 Upmarket Women 10 things you need to know about Upmarket Women in 2011 http://www.ipcadvertising.com/consumer-insight/2011/mar/29/audiences-uncovered-update-upmarket-women Tue, 29 Mar 2011 Upmarket Men 10 things you need to know about Upmarket Men in 2011 http://www.ipcadvertising.com/consumer-insight/audiences-uncovered-update-upmarket-men Tue, 29 Mar 2011 Adults 35+ 10 things you need to know about 40+ Adults in 2011 http://www.ipcadvertising.com/consumer-insight/audiences-uncovered-update-adults-40 Tue, 29 Mar 2011 Mass Market Mums 10 things you need to know about Mass Market Women in 2011 http://www.ipcadvertising.com/consumer-insight/audiences-uncovered-update-mass-market-women Tue, 29 Mar 2011 Upmarket Women Find out the 10 things you need to know about Upmarket Women's technology habits http://www.ipcadvertising.com/consumer-insight/2011/feb/28/technology-uncovered-upmarket-women Mon, 28 Feb 2011 Mass Market Mums Find out the 10 things you need to know about Mass Market Women's technology habits http://www.ipcadvertising.com/consumer-insight/2011/feb/28/technology-uncovered-mass-market-women Mon, 28 Feb 2011 Young Men Find out the 10 things you need to know about Young Men's technology habits http://www.ipcadvertising.com/consumer-insight/2011/feb/28/technology-uncovered-young-men Mon, 28 Feb 2011 Upmarket Men Find out the 10 things you need to know about Upmarket Men's technology habits http://www.ipcadvertising.com/consumer-insight/2011/feb/28/technology-uncovered-upmarket-men Mon, 28 Feb 2011 Adults 35+ Find out the 10 things you need to know about 40+ Adults' technology habits http://www.ipcadvertising.com/consumer-insight/2011/feb/28/technology-uncovered-adults-40 Mon, 28 Feb 2011 The Origin Panel The bespoke research offering that allows clients to hop on and off! http://www.ipcadvertising.com/consumer-insight/2011/feb/04/introducing-the-origin-panel-mini-bus Fri, 04 Feb 2011 The Origin Panel Women's concern for green matters has fallen over the past 2 years, according to research from IPC Insight's Origin Panel. 79% of women are worried about the environment, compared to 84% in 2008. http://www.ipcadvertising.com/consumer-insight/green-concerns-in-decline Wed, 12 Jan 2011 The Origin Panel Concern over the British economy remained high over Christmas, according to research from IPC Insight's Origin Panel. 40% of women were worried and a further 27% felt nervous in December 2010. http://www.ipcadvertising.com/consumer-insight/2011/jan/12/british-economy-concerns Wed, 12 Jan 2011 The Origin Panel UK women engaged in austerity measures of their own over the Christmas period, according to research from IPC Insight's Origin Panel. 36% claimed to stick to a fixed budget, up from 30% from 2007. http://www.ipcadvertising.com/consumer-insight/2011/jan/12/women-being-savvy-at-christmas Wed, 12 Jan 2011 Upmarket Women Southbank's ongoing consumer attitude research, provides regular insight into premium consumers' attitudes and behaviour in relation to their homes and the impact of the credit crunch http://www.ipcadvertising.com/consumer-insight/2010/nov/30/homes-barometer-wave-8-new-for-nov-10 Tue, 30 Nov 2010 Men & Music IPC Media has commissioned MAGs, a new research study exploring the behaviours, attitudes and aspirations of young men (aged 19-29 with no kids) http://www.ipcadvertising.com/consumer-insight/2010/nov/29/mags-a-new-look-into-the-uks-young-men Mon, 29 Nov 2010 Upmarket Men More than half of Sport & Leisure consumers are already looking forward to the 2012 Olympics according to recent research from IPC Inspire http://www.ipcadvertising.com/consumer-insight/2010/nov/25/ipc-inspire-2012-olympics Thu, 25 Nov 2010 The Origin Panel Visit our new "Women's space" microsite bringing together key learnings and videos from IPC Insight's in-depth studies of women's online journeys http://www.ipcadvertising.com/consumer-insight/2010/nov/11/ipc-launches-womens-space-microsite Thu, 11 Nov 2010 Mass Market Mums Forming part of a wider study of our key audiences, the IPC Insight team reveal what it's like to be one of the 18.8 million mass market women living in the UK. http://www.ipcadvertising.com/consumer-insight/audience-uncovered-mass-market-women Tue, 26 Oct 2010 Upmarket Women Latest research from IPC Southbank unveils consumers 8 stage kitchen buying process http://www.ipcadvertising.com/consumer-insight/2010/oct/26/the-kitchens-report Tue, 26 Oct 2010 The Origin Panel Functionality is key when it comes to the purchase and use of technology products, according to research from IPC Insight's Origin Panel http://www.ipcadvertising.com/consumer-insight/2010/oct/26/women-technology Tue, 26 Oct 2010 Mass Market Mums Paid v Free & Supplements explores women's relationship with paid for women's weekly magazines vs frees and national press supplements http://www.ipcadvertising.com/consumer-insight/paid-v-free-supplements-understanding-womens-relationship-with-weekly-magazines Thu, 30 Sep 2010 Upmarket Men Forming part of a wider study of our key audiences, the IPC Insight team has delved into the lives of the affluent UK male to discover more about his life, media habits and what the future holds. http://www.ipcadvertising.com/consumer-insight/2010/sep/28/audience-uncovered-upmarket-men Tue, 28 Sep 2010 Young Men The latest research from IPC Inspire Men & Music explores the technology consumers currently buy into, along with their needs and expectations of technology both now and in the future http://www.ipcadvertising.com/consumer-insight/2010/sep/24/inspire-men-music-technology Fri, 24 Sep 2010 The Origin Panel 3 out of 4 UK women are interested in growing their own fruit and vegetables. http://www.ipcadvertising.com/consumer-insight/2010/aug/23/grow-your-own-trend-continues- Mon, 23 Aug 2010 Upmarket Women Forming part of a wider study of our key audiences, the IPC Insight team has identified what sets the 14.1m upmarket ABC1 women in the UK apart. http://www.ipcadvertising.com/consumer-insight/2010/aug/23/audience-uncovered-upmarket-women Mon, 23 Aug 2010 Young Men More young men have been to see live music than have attended footie matches in last 12 months. Just one of the latest finding revealed by IPC's Today's Man research... http://www.ipcadvertising.com/consumer-insight/todays-man-live Tue, 10 Aug 2010 The Origin Panel In cash-straitened times, media is playing an important role in women's lives, both as a research tool and as a means of keeping women up to date on financial matters that might impact on them. http://www.ipcadvertising.com/consumer-insight/2010/aug/09/money-matters-3 Mon, 09 Aug 2010 Mass Market Mums The recession has seen shopper priorities alter with enforced changes in spending habits. IPC Insight examines the relationship between women and budget shopping. http://www.ipcadvertising.com/consumer-insight/budget-retailing Wed, 28 Jul 2010 ADvantage ADvantage is a vital tool for advertisers to ensure maximum impact, performance and ROI from IPC Media Investment. http://www.ipcadvertising.com/consumer-insight/advantage-the-new-advertisement-research-offering-available-from-ipc-insight Mon, 26 Jul 2010 The Origin Panel Just under a third of UK women are not looking forward to the World Cup because they find it boring, according to the latest poll conducted by IPC Insight through the Origin Panel. http://www.ipcadvertising.com/consumer-insight/2010/jun/16/what-do-women-feel-about-the-world-cup-2010 Wed, 16 Jun 2010 Mass Market Mums Since first meeting The Street in 2007, this research has delved into the lives (and homes!) of 10 mass market families, providing an in-depth understanding of this audience. In the latest wave we ask http://www.ipcadvertising.com/consumer-insight/the-street-revisited-2010 Wed, 16 Jun 2010 Upmarket Women Who is the Woman & Home consumer and what are her attitudes to life, shopping, advertising and the brand itself? http://www.ipcadvertising.com/consumer-insight/2010/jun/16/woman-home-delivers-quality-consumers-for-advertisers Wed, 16 Jun 2010 The Origin Panel Despite the credit crunch, treats play an important part in UK women's lives. Treats are defined as the everyday items that women buy to pick themselves up. http://www.ipcadvertising.com/consumer-insight/2010/may/25/lifes-little-luxuries Tue, 25 May 2010 The Origin Panel The credit crunch did have an impact on women's Christmas plans and purchasing last year. Despite this however, women are keen to ensure that their families have the best Christmas possible! http://www.ipcadvertising.com/consumer-insight/2010/may/25/credit-crunch-christmas Tue, 25 May 2010 The Origin Panel Women are spending more time with family and friends at home, coming together for a range of different activities and events. This time is important to them and they are keen to invest in this area. http://www.ipcadvertising.com/consumer-insight/2010/may/25/home-time Tue, 25 May 2010 The Origin Panel How is traditional media holding up in the digital age? What role do different media play in women's lives? Has the credit crunch affected media consumption? What role does advertising play? http://www.ipcadvertising.com/consumer-insight/2010/may/25/media-matters Tue, 25 May 2010 The Origin Panel Women's Space 3 uses both qualitative and quantitative research methods to bring women's online behaviour to life, exploring new techniques rather than just repeating previous Women's Space projects. http://www.ipcadvertising.com/consumer-insight/2010/may/25/womens-space-3 Tue, 25 May 2010 The Origin Panel Women's Space: Live looks at how this has moved on a year later; how women's use of the web is changing and the best way to target them online. http://www.ipcadvertising.com/consumer-insight/2010/may/25/womens-space-live Tue, 25 May 2010 The Origin Panel UK women lead hectic lives, juggling lots of different roles and tasks - as a result, they are exhausted! This contributes to them placing a huge amount of importance on time for themselves -'me-time' http://www.ipcadvertising.com/consumer-insight/2010/may/25/womens-time Tue, 25 May 2010 Young Men IPC Inspire Men & Music nationally representative research Today's Man: The Gaming Session and Today's Man: The Recession Session prove that gaming is still high on the agenda for young men today http://www.ipcadvertising.com/consumer-insight/todays-man-the-gaming-session Tue, 18 May 2010 Young Men IPC Inspire Men & Music's nationally representative research demonstrates that young men are universally passionate about movies which are a key area of social currency to them. http://www.ipcadvertising.com/consumer-insight/todays-man-film-session Tue, 18 May 2010 The Origin Panel Over 1 in 4 women in the UK are uncertain about who to vote for in today's General Election, according to the latest poll conducted by IPC Insight through the Origin Panel. http://www.ipcadvertising.com/consumer-insight/2010/may/05/97-of-women-planning-to-vote-but-who-for Wed, 05 May 2010 Mass Market Mums The 'Self Conscious Shopper' wants to make savings whilst still achieving value. She juggles between brands and own label goods, protecting the purchases that are important to her! http://www.ipcadvertising.com/consumer-insight/supermarket-squeeze-the-rise-of-the-self-conscious-shopper Thu, 29 Apr 2010 The Origin Panel Being healthy is important to women as it makes them feel good&but it's not always easy! Their weight and energy levels are top concerns for women of all ages http://www.ipcadvertising.com/consumer-insight/2010/apr/14/body-mind Wed, 14 Apr 2010 Men & Music Exploring the role of the internet in purchase decisions http://www.ipcadvertising.com/consumer-insight/2009/nov/25/web-wise-women-3 Wed, 25 Nov 2009 Mass Market Mums Mass market mums are embracing the internet! They have very strong relationships with their favourite sites, and this transfers to the advertising and a trust in the brands/products featured. http://www.ipcadvertising.com/consumer-insight/whats-on-tv-mums-onlineoffline Fri, 22 May 2009 Young Men IPC Ignite's Today's Man: The Recession Session explores men's attitudes towards money and looks at what impact the current recession is having on their lives. http://www.ipcadvertising.com/consumer-insight/todays-man-the-recession-session Thu, 30 Apr 2009 Young Men " Today's Digital Man examines 18-24yr men in the digital world and its importance in their lives, and explores how they are using the internet for entertainment purposes. http://www.ipcadvertising.com/consumer-insight/todays-digital-man Wed, 15 Apr 2009 The Origin Panel Consumers are exposed to more and more environmental messages, from the government, media and retailers but there is still a disparity between UK women's environmental concerns and their actions http://www.ipcadvertising.com/consumer-insight/green-matters-2 Tue, 03 Mar 2009 Mass Market Mums Mass market women play a lead role in their households purchase decision making process across home electrical, home furnishings and household appliance goods. http://www.ipcadvertising.com/consumer-insight/the-street-wave-3 Tue, 17 Feb 2009 Mass Market Mums Do not underestimate Supermum! Mums are the primary decision-maker across a whole host of categories, making them the most important consumer to target in the household! http://www.ipcadvertising.com/consumer-insight/supermum Tue, 17 Feb 2009 Upmarket Women Providing advertisers with an in depth understanding of the importance of targeting upmarket women and how best to reach this audience http://www.ipcadvertising.com/consumer-insight/2009/feb/14/women-at-the-wheel Sat, 14 Feb 2009 Young Men Explores the behaviour and attitudes UK men 18-34. Their outlook, how they define who they are and what they represent http://www.ipcadvertising.com/consumer-insight/todays-man Sat, 14 Feb 2009 The Origin Panel The IPC Origin Panel explained http://www.ipcadvertising.com/consumer-insight/2009/feb/14/the-origin-panel Sat, 14 Feb 2009