IPC Advertising Case Studies http://www.ipcadvertising.com/ Visit IPC Advertising en-gb Wed, 23 Apr 2014 Copyright: (C) IPC Advertising http://www.ipcadvertising.com/images/placeholder.jpg http://www.ipcadvertising.com/ IPC helps Dr. Oetker put the <q>Icing on the Cake</q> Dr. Oetker wanted To educate consumers on the range of baking products produced by Dr. Oetker, with particular emphasis on Marzipan and Regal -Ice Ready to Roll Icing. The campaign would also be used to build awareness of Dr. Oetker as a key baking brand and inspire consumers to get creative with the full range of products particularly over the key Christmas period. http://www.ipcadvertising.com/case-studies/ipc-helps-dr-oetker-put-the-icing-on-the-cake- Wed, 02 Oct 2013 IPC & Magnet: Love Your Magnet Kitchen The 'Love Your Magnet Kitchen' campaign fuelled desirability by bringing the showroom experience to the audience by creating bespoke content http://www.ipcadvertising.com/case-studies/ipc-magnet-love-your-magnet-kitchen Fri, 26 Jul 2013 New product launch - raising the awareness of Tesco Halo. New product launch - raising the awareness of Tesco Halo. http://www.ipcadvertising.com/case-studies/new-product-launch-raising-the-awareness-of-tesco-halo Fri, 02 Nov 2012 Promoting Hobbs as a contemporary British fashion designer As a traditional press advertiser Hobbs regularly targets upmarket women aged 25-34 but was looking to develop an innovative partnership with brands they had not worked with before. http://www.ipcadvertising.com/case-studies/promoting-hobbs-as-a-contemporary-british-fashion-designer Wed, 22 Aug 2012 Woman & Home help Carte D'Or to successfully launch their new ice cream flavours Carte D'Or formed a cross media partnership with Woman &amp; Home, along with goodtoknow and housetohome, to carry a new emotive proposition and greater focus on ingredients. http://www.ipcadvertising.com/case-studies/woman-home-help-carte-dor-to-successfully-launch-their-new-ice-cream-flavours Thu, 22 Mar 2012 Marie Claire uses augmented reality to deliver a futuristic campaign A leading cosmetics company formed a media partnership with Marie Claire to demonstrate the qualities of their new skin care product. http://www.ipcadvertising.com/case-studies/marie-claire-uses-augmented-reality-to-deliver-a-futuristic-campaign Mon, 17 Oct 2011 Panadol Advances with IPC Connect and Southbank brands With the launch of a new product - Panadol Advance on the horizon, Panadol wanted to change perceptions of the Panadol brand and re-position it from traditional choice to a modern day essential. http://www.ipcadvertising.com/case-studies/panadol-advances-with-ipc-connect-and-southbank-brands- Wed, 21 Sep 2011 Magnet increases brand awareness with IPC Southbank Magnet used IPC Southbank titles to communicate its brand values of quality and value for money. http://www.ipcadvertising.com/case-studies/magnet-increases-brand-awareness-with-ipc-southbank Wed, 24 Aug 2011 Clothes retailer Blue Inc promotes their men's range through www.nuts.co.uk Blue Inc wanted to create a buzz about their brand and promote their men's range in an interactive and engaging way. http://www.ipcadvertising.com/case-studies/2011/jul/29/clothes-retailer-blue-inc-promotes-their-mens-range-through-wwwnutscouk Fri, 29 Jul 2011 Insight leads to a multi-platform solution for Change4Life The change4Life movement is a government initiative highlighting growing obesity rates amongst children. The Department of Health wanted to work with a magazine partner to encourage families to become more active, improve their eating habits and complete the 'How Are The kids?' census. http://www.ipcadvertising.com/case-studies/insight-leads-to-a-multi-platform-solution-for-change4life Fri, 29 Jul 2011 Fosters engages with the Nuts audience Fosters teamed up with Nuts to encourage and promote social ammunition for young blokes. http://www.ipcadvertising.com/case-studies/fosters-engages-with-the-nuts-audience Fri, 29 Jul 2011 Horlicks & IPC turn busy young mums into children's writers Horlicks Snoozoo engages with mums and their kids by launching a search for the 'UK's best bedtime story teller' http://www.ipcadvertising.com/case-studies/horlicks-ipc-turn-busy-young-mums-into-childrens-writers Fri, 29 Jul 2011 John Frieda Frizz-Ease enhances its shine with the IPC Southbank glossies Despite being crowned as the experts in frizz control, John Frieda faces a challenging market place with other brands attempting to mirror their success. http://www.ipcadvertising.com/case-studies/john-frieda-frizz-ease-enhances-its-shine-with-the-ipc-southbank-glossies Fri, 29 Jul 2011 Improved perception of John Lewis as a fashion retailer John Lewis and IPC Southbank build a cross-platform partnership to enable John Lewis to benefit from an association with the fashionable Marie Claire and InStyle brands. http://www.ipcadvertising.com/case-studies/improved-perception-of-john-lewis-as-a-fashion-retailer Fri, 29 Jul 2011 Kenco - the thought-provoking coffee Kenco teamed up with IPC Southbank to talk to women about topics that evoked warmth and feeling towards this Rain Forest Alliance certified brand. http://www.ipcadvertising.com/case-studies/kenco-the-thought-provoking-coffee- Fri, 29 Jul 2011 Anti film piracy campaign on Nuts engages with the audience Nuts enabled The Industry Trust to change perceptions on the social acceptability of downloading films illegally. http://www.ipcadvertising.com/case-studies/anti-film-piracy-campaign-on-nuts-engages-with-the-audience Fri, 29 Jul 2011 Experiential partnership between Marie Claire and Maybelline presents The Maybelline Store Marie Claire presents the world's first Maybelline New York pop-up shop during London Fashion Week http://www.ipcadvertising.com/case-studies/experiential-partnership-between-marie-claire-and-maybelline-presents-the-maybelline-store Fri, 29 Jul 2011 Home interest titles show results for REHAU REHAU teamed up with IPC Southbank Home Interest to raise awareness of their brand. http://www.ipcadvertising.com/case-studies/home-interest-titles-show-results-for-rehau Fri, 29 Jul 2011 NME improved the brand perception of River Island River Island was searching for a unique and modern way of propositioning the male market to create standout in a cluttered marketplace. http://www.ipcadvertising.com/case-studies/nme-improved-the-brand-perception-of-river-island Fri, 29 Jul 2011 Another WKD night at the Nuts Football Awards Following the success of the WKD Nuts Football awards, WKD sought to continue the association with Nuts Football Awards for the following year. http://www.ipcadvertising.com/case-studies/another-wkd-night-at-the-nuts-football-awards Thu, 28 Jul 2011 IPC weeklies raise awareness of Policing Pledge The Home Office utilised women's weeklies to build awareness and understanding of the Policing Pledge. http://www.ipcadvertising.com/case-studies/ipc-weeklies-raise-awareness-of-policing-pledge- Thu, 28 Jul 2011 The COI partners with IPC to raise awareness of 'the invisible killer' An innovative approach blurs the boundaries between content, editorial and advertising. http://www.ipcadvertising.com/case-studies/the-coi-partners-with-ipc-to-raise-awareness-of-the-invisible-killer Thu, 28 Jul 2011 IPC Connect provides the perfect channel for the Crime & Investigation Network With their love of TV and Real Life stories, IPC Connect's readers were the perfect audience for the Crime &amp; Investigation Network. http://www.ipcadvertising.com/case-studies/ipc-connect-provides-the-perfect-channel-for-the-crime-investigation-network Thu, 28 Jul 2011 IPC boosts Fiesta's cool credentials IPC brands help to change Ford Fiesta's brand perception and attracted a younger style conscious audience through <q> Last of the Summer Vibes</q> partnership http://www.ipcadvertising.com/case-studies/ipc-boosts-fiestas-cool-credentials Thu, 28 Jul 2011 Seat, Nuts and Now bring sex-drive to consumers SEAT teamed up IPC Media with to raise awareness of their brand and drive consideration among young adults. The partnership proved the perfect opportunity to showcase the Seat ~Leon Cupra R. http://www.ipcadvertising.com/case-studies/2011/jun/01/seat-nuts-and-now-bring-sex-drive-to-consumers Wed, 01 Jun 2011 Easy steps for a healthier, longer life from the COI and IPC connect COI teamed up with IPC Connect to distribute their Change4Life 'How Are The kids?' census and promote healthy living behaviours. http://www.ipcadvertising.com/case-studies/2011/mar/30/easy-steps-for-a-healthier-longer-life-from-the-coi-and-ipc-connect Wed, 30 Mar 2011 Aviva Premiership Rugby IPC Inspire Rugby World team scrum up for Aviva sponsorship package with <q>Kick off</q> supplement - the guide to the season http://www.ipcadvertising.com/case-studies/aviva-premiership-rugby Thu, 28 Oct 2010 IPC Insight leads to a cross-media campaign for Kit Kat Senses Nestlé wanted to connect with consumers on an emotional platform by positioning Senses as the perfect 'me time' break among it's target audience of young women aged 16-34. http://www.ipcadvertising.com/case-studies/2010/aug/03/ipc-insight-leads-to-a-cross-media-campaign-for-kit-kat-senses Tue, 03 Aug 2010 IPC Southbank partners with John Lewis to provide inspiration for the home IPC Southbank's strong portfolio of Home Interest brands provided the perfect location to deliver audiences actively interested in the home for John Lewis. http://www.ipcadvertising.com/case-studies/ipc-southbank-partners-with-john-lewis-to-provide-inspiration-for-the-home Mon, 26 Jul 2010 NME injects some rock'n'rock into Dell's brand image NME's Sack the DJ partnership with Dell offered the perfect platform for Dell to communicate their image and brand credentials to the Generation Y audience. http://www.ipcadvertising.com/case-studies/nme-injects-some-rocknrock-into-dells-brand-image Mon, 26 Jul 2010 IPC Connect provides the ideal platform for Sky Movies Christmas Channel! Working with IPC Connect, Sky Movies rebranded one of its channels to 'The Christmas Channel', for December. The campaign was a huge success. http://www.ipcadvertising.com/case-studies/2010/jul/23/ipc-connect-provides-the-ideal-platform-for-sky-movies-christmas-channel Fri, 23 Jul 2010 Creative Solutions Inspire Mums to Spice up Midweek Meals with Quorn Already a well-known brand with over 90% awareness, Quorn wanted to focus on building an emotional attachment with consumers via their 2009 campaign. http://www.ipcadvertising.com/case-studies/2010/may/13/creative-solutions-inspire-mums-to-spice-up-midweek-meals-with-quorn Thu, 13 May 2010 P&G Shockwaves celebrates its 6th year sponsoring the NME Awards Launched in 1953, The NME Awards have become THE social event to attend in any rock stars calendar. http://www.ipcadvertising.com/case-studies/2010/apr/29/pg-shockwaves-celebrates-its-6th-year-sponsoring-the-nme-awards Thu, 29 Apr 2010 Waitrose becomes cream of the countryside with IPC Inspire When Waitrose needed to drive awareness of their brand amongst the affluent, the upmarket supermarket turned to the voice of the countryside, Country Life magazine and countrylife.co.uk in the ultimate sponsorship deal http://www.ipcadvertising.com/case-studies/2010/apr/06/waitrose-becomes-cream-of-the-countryside-with-ipc-inspire Tue, 06 Apr 2010 Horlicks moment for women Insight leads to multi-platform Horlicks moment for women http://www.ipcadvertising.com/case-studies/horlicks-moment-for-women Fri, 26 Mar 2010 Calvin Klein Euphoria makes scents by using Southbank digital One of the world's leading fragrance brands Calvin Klein utilises InStyle.co.uk http://www.ipcadvertising.com/case-studies/2010/feb/19/calvin-klein-euphoria-makes-scents-by-using-southbank-digital Fri, 19 Feb 2010 Miss Dior scents the power of Southbank digital brands Miss Dior Cherie is a young fresh fragrance - a perfect match for Mariclaire.co.uk and InStyle.co.uk http://www.ipcadvertising.com/case-studies/2010/feb/19/miss-dior-scents-the-power-of-southbank-digital-brands Fri, 19 Feb 2010 M&S Supima finds its Ideal Home Ideal Home creates standout for Marks &amp; Spencer's Supimabed and bath linen range http://www.ipcadvertising.com/case-studies/ms-supima-finds-its-ideal-home Fri, 19 Feb 2010 Danone Volvic World Vision case study with Marie Claire Danone and World Vision developed an initiative to deliver water to some of the world's driest places http://www.ipcadvertising.com/case-studies/danone-volvic-world-vision-case-study-with-marie-claire Tue, 15 Sep 2009 B&Q utilises IPC Southbank's homes titles to re-decorate its image B&amp;Q proves that it's not just step-ladders and lawnmowers as it showcases its range of affordable and high quality home accessories http://www.ipcadvertising.com/case-studies/bq-utilises-ipc-southbanks-homes-titles-to-re-decorate-its-image Thu, 03 Sep 2009 Specsavers fashion sponsorship of InStyle.co.uk boosts brand image and consumer behavioural change InStyle.co.uk proves to be a site for sore eyes with Specsavers fashion sponsorship http://www.ipcadvertising.com/case-studies/2009/may/06/specsavers-fashion-sponsorship-of-instylecouk-boosts-brand-image-and-consumer-behavioural-change Wed, 06 May 2009 Jack Daniel celebrates his birthday in style with NME NME comes up an exciting way for the famous whiskey brand to celebrate its founders birthday http://www.ipcadvertising.com/case-studies/jack-daniel-celebrates-his-birthday-in-style-with-nme Wed, 29 Apr 2009 Comfort Concentrate uncover magazine ROI through TNS evaluation of multimedia launch campaign Comfort Concentrate launched to housewives with a heavyweight television, magazine and online campaign. http://www.ipcadvertising.com/case-studies/2009/feb/03/comfort-concentrate-uncover-magazine-roi-through-tns-evaluation-of-multimedia-launch-campaign Tue, 03 Feb 2009 Avon ditch 'mumsy' image with Marie Claire inspired repositioning campaign Avon call on Marie Claire advertorials to reverse long-held consumer perception and bolster contemporary image credentials. http://www.ipcadvertising.com/case-studies/2009/feb/03/avon-ditch-mumsy-image-with-marie-claire-inspired-repositioning-campaign Tue, 03 Feb 2009 Olay Regenerist uses Marie Claire creative innovation to launch high-performance cream at a high-street price Targeting media elusive 35-55 'demanding achievers', Olay needed to launch their new product, communicate its usps and ask consumers to reconsider Olay as a deliverer of great results without the price tag. http://www.ipcadvertising.com/case-studies/2009/feb/03/olay-regenerist-uses-marie-claire-creative-innovation-to-launch-high-performance-cream-at-a-high-street-price Tue, 03 Feb 2009 P&G Summer Beauty campaign from Marie Claire Marie Claire magazine and P&amp;G collaborate in cross-platform, multi-format beauty promotion. http://www.ipcadvertising.com/case-studies/2009/feb/03/pg-summer-beauty-campaign-from-marie-claire Tue, 03 Feb 2009 WRAP (COI) use subtle influence of magazines to champion attitudinal shift and behavioural change Attitudes and habits are hard to change. So to alter opinion of and behaviour toward recycling the COI called on magazines and websites to connect with - and influence - their readers. http://www.ipcadvertising.com/case-studies/2009/feb/03/wrap-coi-use-subtle-influence-of-magazines-to-champion-attitudinal-shift-and-behavioural-change Tue, 03 Feb 2009 Lancome and Marie Claire collaborate in 'Beauty Academy' led brand repositioning Beauty bible Marie Claire provides the communication platform for Lancome to educate, inform and reposition through the unique 'Beauty Academy' advertising franchise. http://www.ipcadvertising.com/case-studies/2009/jan/06/lancome-and-marie-claire-collaborate-in-beauty-academy-led-brand-repositioning Tue, 06 Jan 2009