IPC Advertising Magazine Ad Planning http://www.ipcadvertising.com/ Visit IPC Advertising en-gb Wed, 22 May 2013 Copyright: (C) IPC Advertising http://www.ipcadvertising.com/images/placeholder.jpg http://www.ipcadvertising.com/ The Effectiveness of Advertising in Magazines The Effectiveness of Advertising in Magazines: How well do magazines and TV work together? A look at the effectiveness of using a combined magazines and TV ad campaign http://www.ipcadvertising.com/magazines-ad-planning/magazine-planning-essentials.cfm?MagazineAdPlanningID=6 Thu, 09 May 2013 The Basics of Consumer Magazines The Basics of Consumer Magazines: How should I plan magazines? How magazines should be planned with other media. http://www.ipcadvertising.com/magazines-ad-planning/magazine-planning-essentials.cfm?MagazineAdPlanningID=2 Fri, 26 Apr 2013 The Effectiveness of Advertising in Magazines The Effectiveness of Advertising in Magazines: How can advertisers best use creatives? Maximising creative - a look at how advertisers can maximise the impact of their creatives. http://www.ipcadvertising.com/magazines-ad-planning/magazine-planning-essentials.cfm?MagazineAdPlanningID=6 Tue, 26 Mar 2013 The Effectiveness of Advertising in Magazines The Effectiveness of Advertising in Magazines: What are the benefits of display/benefits of advertorial? Display or advertorial? A review of the roles of display vs. advertorial. http://www.ipcadvertising.com/magazines-ad-planning/magazine-planning-essentials.cfm?MagazineAdPlanningID=6 Tue, 26 Mar 2013 The Effectiveness of Advertising in Magazines The Effectiveness of Advertising in Magazines: Why should I use paid and not free? Paid vs. free - a look at the effectiveness of paid for magazines in relation to free consumer magazines/supplements. http://www.ipcadvertising.com/magazines-ad-planning/magazine-planning-essentials.cfm?MagazineAdPlanningID=6 Tue, 26 Mar 2013 The Effectiveness of Advertising in Magazines The Effectiveness of Advertising in Magazines: Which position/type of ad is best? Ad positioning. A summary of research into the effectiveness of different ad positions. http://www.ipcadvertising.com/magazines-ad-planning/magazine-planning-essentials.cfm?MagazineAdPlanningID=6 Tue, 26 Mar 2013 The Basics of Consumer Magazines The Basics of Consumer Magazines: What are the top 10 reasons I should use magazines? 10 reasons to use magazines. A summary of the key benefits magazines offer advertisers. http://www.ipcadvertising.com/magazines-ad-planning/magazine-planning-essentials.cfm?MagazineAdPlanningID=2 Tue, 26 Mar 2013 The Basics of Consumer Magazines The Basics of Consumer Magazines: What are the differences between monthlies and weeklies? Monthlies or weeklies? An overview of the differences between monthly and weekly titles. http://www.ipcadvertising.com/magazines-ad-planning/magazine-planning-essentials.cfm?MagazineAdPlanningID=2 Tue, 26 Mar 2013 The Basics of Consumer Magazines The Basics of Consumer Magazines: What is the relationship readers have with their magazines? Magazine reader relationship. A look at the close relationship readers have with their magazines. http://www.ipcadvertising.com/magazines-ad-planning/magazine-planning-essentials.cfm?MagazineAdPlanningID=2 Tue, 26 Mar 2013 The Basics of Consumer Magazines The Basics of Consumer Magazines: Why are magazines important? Importance of magazines. An indepth review of the benefits magazines offer advertisers. http://www.ipcadvertising.com/magazines-ad-planning/magazine-planning-essentials.cfm?MagazineAdPlanningID=2 Tue, 26 Mar 2013 The Basics of Consumer Magazines The Basics of Consumer Magazines: What else can I do with magazines apart from display/advertorials? Making the most 'off the page'. A look at the multitude of ways advertisers can use magazines to capture the readers attention and ensure their product 'is visible'. http://www.ipcadvertising.com/magazines-ad-planning/magazine-planning-essentials.cfm?MagazineAdPlanningID=2 Tue, 26 Mar 2013 The Effectiveness of Advertising in Magazines The Effectiveness of Advertising in Magazines: Does magazine advertising increase sales? We have pulled together results from a number of studies to discuss what impact magazine advertising has on the bottom line. The focus is on ROI and how magazines compare within the media mix. http://www.ipcadvertising.com/magazines-ad-planning/magazine-planning-essentials.cfm?MagazineAdPlanningID=6 Tue, 22 Jan 2013 The Effectiveness of Advertising in Magazines The Effectiveness of Advertising in Magazines: AdValue by IPC This study, conducted by Nielsen & Mindshare, demonstrates how magazine campaigns drive sales and reviews how magazines work alongside TV campaigns. http://www.ipcadvertising.com/magazines-ad-planning/magazine-planning-essentials.cfm?MagazineAdPlanningID=6 Tue, 27 Nov 2012 The Basics of Consumer Magazines The Basics of Consumer Magazines: The Future of Magazines How will the magazine indutsry look in the future? http://www.ipcadvertising.com/magazines-ad-planning/magazine-planning-essentials.cfm?MagazineAdPlanningID=2 Wed, 31 Oct 2012 The Basics of Consumer Magazines The Basics of Consumer Magazines: PPA Magazines+ The PPA's 2012 study into magazines. http://www.ipcadvertising.com/magazines-ad-planning/magazine-planning-essentials.cfm?MagazineAdPlanningID=2 Fri, 26 Oct 2012 The Effectiveness of Advertising in Magazines The Effectiveness of Advertising in Magazines: AdSense by IPC AdSense is IPCs new cross-media effectiveness initiative which proves the strategic value of magazines, including how they drive word of mouth and purchase. http://www.ipcadvertising.com/magazines-ad-planning/magazine-planning-essentials.cfm?MagazineAdPlanningID=6 Fri, 26 Oct 2012 The Effectiveness of Advertising in Magazines The Effectiveness of Advertising in Magazines: How can the reader relationship benefit advertisers? A look at how the relationship a reader has with a magazine, and how advertisers can use this to their advantage. http://www.ipcadvertising.com/magazines-ad-planning/magazine-planning-essentials.cfm?MagazineAdPlanningID=6 Fri, 26 Oct 2012 The Basics of Consumer Magazines The Basics of Consumer Magazines: Word of Mouth What impact do magazines and online have on word of mouth? http://www.ipcadvertising.com/magazines-ad-planning/magazine-planning-essentials.cfm?MagazineAdPlanningID=2 Fri, 26 Oct 2012 The Basics of Consumer Magazines The Basics of Consumer Magazines: PPA Magnify A comprehensive PPA study that brings the power of magazine advertising into focus. http://www.ipcadvertising.com/magazines-ad-planning/magazine-planning-essentials.cfm?MagazineAdPlanningID=2 Fri, 26 Oct 2012 : Test test http://www.ipcadvertising.com/magazines-ad-planning/magazine-planning-essentials.cfm?MagazineAdPlanningID=0 Fri, 03 Mar 2006