TV EASY MOVES TO A LARGER SIZE
Thursday 20th November 2008
TV EASY MOVES TO A LARGER SIZE
IPC TX, the leading TV weeklies publisher, is revealing a bigger size for its compact TV title, TV easy.
At the new size of 255mm by 190mm, TV easy remains the handiest size in the market, while the extra space makes the listings, editorial picks and planners even easier for readers to use. In addition, features, pictures and advertisements have more impact on the larger pages.
TV easy's editorial content will continue to offer a mix of features, TV listings, picks of the day and daily planners.
Charlie Meredith, publishing director of TV easy, says: “With this exciting development for TV easy, we are responding to what our readers have told us they want. We have researched this new size extensively, making sure that we retain a handy size that gives us stand-out, and at the same time improves ease of use.”
IPC TX's investment in TV easy's new look will be promoted across the IPC Media portfolio and online. There will also be additional retail support to coincide with TV easy's Christmas double issue.
TV easy's new size will be introduced from the issue on sale on 25 November.
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Notes to editors
TV easy used to be 225mm x 173mm.
For further information contact Victoria Higham, senior press officer
Tel: 020 3148 5401 or email victoria_higham@ipcmedia.com
For high-res cover images go to www.ipcmedia.com/press/imagebank.php
