The 2008 IPC Magazine Planning Awards, in association with MediaWeek, are now closed for entries. Winners will be announced 5th June 2008
About these awards. IPC Media is a leading UK consumer magazine publisher and we take pride in championing the medium. These awards are a great opportunity to recognise and spotlight excellence in magazine advertising planning and execution.
The inaugural 2007 awards were a great success, with an exceptional number of high quality entries from a broad range of market sectors. The commitment demonstrated by the planning and buying community highlighted a real depth of talent and established an awards event worthy of repeating.
Why enter 2008? If you are involved in the planning or buying of consumer magazine advertising then the IPC Magazine Planning Awards are a terrific opportunity to showcase your strategic and tactical expertise. Winners receive both the applause of the entire industry and a handsome prize.
New for 2008. In the past year, magazine publishers have wholeheartedly embraced the opportunities afforded by digital platforms. Many traditional paper-based magazines now operate successful on-line versions. In recognition of the planning skills involved in this area, a new category has been added for 2008, Best use of on-line magazines in a multi-media campaign.
Also for 2008 we have simplified the entry process to three simply stages. Download entry form. Fill it in and save. email it back to us.
Whether it be a small or large budget, solely magazines or multi-media, innovation or research, or using on-line magazine properties, there is a category for you.
Best Magazine Campaign under £250,000
In this category judges will be looking for magazine campaigns under £250,000, which have successfully achieved objectives with demonstrable results. Campaigns may be magazine only or form part of a multi-media campaign. All entries should include information on the following:
• Campaign objectives
• Rationale influencing the inclusion of consumer magazines in the communication plan
• Magazine strategy and implementation
• Evidence of magazines' contribution to campaign success
Download a 'Best Magazine Campaign under £250,000' entry form here
Best Magazine Campaign over £250,000
In this category judges will be looking for magazine campaigns over £250,000, which have successfully achieved objectives with demonstrable results. Campaigns may be magazine only or form part of a multi-media campaign. All entries should include information on the following:
• Campaign objectives
• Rationale influencing the inclusion of consumer magazines in the communication plan
• Magazine strategy and implementation
• Evidence of magazine's contribution to campaign success
Download a 'Best Magazine Campaign over £250,000' entry form here
Best Innovation in a Magazine Campaign
In this category judges will be looking for magazine activity demonstrating innovative thinking in either a particular execution/s or in strategic or implementational campaign planning. All entries should include information on the following:
• Campaign objectives
• Rationale influencing the inclusion of consumer magazines in the communication plan
• Evidence of the strategic thinking behind the creative spark
• Details/examples of plans/execution/s
• Any relevant measures of success
Download a 'Best Innovation in a Magazine Campaign' entry form here
Best Use of Magazines in a Multi-Media Campaign
In this category judges will be looking for campaigns utilising the inherent strengths of magazines and dove-tailing these with other media to deliver a fully rounded communication. Judges will be particularly looking for entries to demonstrate magazines use within the context of other selected media. Entries should include information on the following:
• Campaign objectives
• Strategy supporting the selection of each media and the balance of revenue/ratings
• Strategy supporting the flighting of each media throughout the campaign
• Evidence of each media's contribution to the total campaign communication and overall results
Download a 'Best Use of Magazines in a Multi-Media Campaign' entry form here
Best Use of Consumer Insight in a Magazine/Multi-Media Campaign
In this category judges will be looking for campaigns which demonstrate a clear link between compelling consumer insight and campaign strategy. Campaigns may be magazine only or form part of a multi-media campaign. All entries should include information on the following:
• Campaign objectives
• What particular consumer insight was brought to bear in the campaign planning process
• How was this insight influential in identifying magazines' role in achieving campaign objectives
• What strategy was put in place to marry consumer insight and media campaign
• Implementation of that strategy and overall results
Download a 'Best Use of Consumer Insight in a Magazine/Multi-Media Campaign' entry form here
Best Use of On-line Magazines in a Multi-Media campaign
In this category judges will be looking for campaigns which demonstrate successful integration of on-line magazine properties within a multi-media campaign. The campaign need not have incorporated paper magazines. All entries should include information on the following:
• Campaign objectives
• Strategy supporting the selection of each media, it s function is the communication process and the balance of revenue/ratings
• Strategy supporting the flighting of each media throughout the campaign
• Evidence of on-line's contribution to the total campaign communication and success against objectives: click-through rates, traffic generation, conversion rates...
Download a 'Best Use of On-line Magazines in a Multi-Media campaign' entry form here
Entry Criteria
Entries should be in the format of a completed entry form (downloaded from www.ipcadvertising.com/planningawards) saved in word.doc as directed (i.e. firstname_surname_award category.doc) and e-mailed to MagazinePlanningAwards@ipcmedia.com.
Entries will be accepted from 12.00 noon on 1st November 2007 up to and including 5.30 p.m. on 19th February 2008.
In all entries judges will be looking for consideration of campaign weight (in each media), evidence of success and a good understanding of magazines' key strengths being utilised to meet objectives, whether solus or part of a multi-media campaign.
All campaigns to have run in calendar year 2007 and appeared, either partially or entirely, in UK published consumer magazines OR in the case of category 6, in a UK published consumer magazine on-line.
Submitted entries may be used by IPC Media for marketing and promotional material unless applicants clearly state otherwise.
The IPC Magazine Planning Awards are open to all UK advertising and media agencies and clients, for campaigns that have run during calendar year 2007.
There is no requirement for campaigns to have used IPC Media titles, either in print or on-line.
Download Terms and Conditions
Judging
Short-listing will take place in March 2007 where after all short-listed entrants will be notified personally with summary details posted on www.ipcadvertising.com
Final judging will be carried out by a by a panel of publishing and advertising experts. tbc.
Winners will be announced at an awards event in May 2008. Date and venue tbc
Prizes
The winning entry in each category will receive a cheque for £500. In addition one of the six winning entries will be selected as our overall Grand Prix Winner who will receive a cheque for a further £500.
Winners Brochure 2007
2007 was a great inaugural year for the IPC Magazine Planning Awards. If you did not receive a Winners Brochure, or have mislaid yours, please download a pdf copy here.
Photos from 2007
Winners of Best Magazine Campaign Over £250,000
Chris Cardew and Charlotte Reich, Zenith Optimedia - Pedigree
Winners of Best Use of Consumer Insight in a Magazine/ Multi-Media Campaign
Richard Higbid and Sonya Arthur, Mediacom – VW Golf Plus
Winner of Best Use of Magazines in a Multi-Media Campaign and the first ever winner of the first ever IPC Magazine Planning Awards Grand Prix.
Ben Gordon, Manning Gottlieb OMD - Reebok
Contact Us
If you have any questions regarding the IPC Magazine Planning Awards please contact rachel_congdon@ipcmedia.com or call us on 0203 148 3640
