NME Radio Is Coming To The Airwaves
IPC Ignite unveils the next stage of development for its internationally renowned music brand, NME, with the launch of NME Radio a major strategic partnership with multimedia music company DX Media
IPC Ignite today unveils the next stage of development for its internationally renowned music brand, NME, with the launch of NME Radio a major strategic partnership with multimedia music company DX Media.
The new station will be a presenter-driven 24/7 alternative music service incorporating various cutting-edge sub-genres. The station's approach will be significantly different from that of traditional services, more accurately reflecting the media consumption of the target audience and their increasing use of new media to satisfy their appetite for discovery.
NME Radio will be an essential listen for any fan of the indie genre and an essential part of the media mix for the music and media industries. It will be available from launch in mid-2008 on various national digital broadcast platforms, and to the 1.6million unique users of NME.COM, broadcasting from new DX Media studios at the NME HQ, the Blue Fin Building, Southwark.
NME Radio will have in-house and national sales house representation. NME Radio will also become part of integrated pitches for the IPC Ignite sales team, allowing clients to extend their campaigns across all platforms.
NME publishing director Paul Cheal says: For NME, it's the next logical step. With an average readership of 499,000 each week and 1.6m unique users on NME.COM every month, the NME brand already has fantastic reach amongst an audience who are notoriously difficult to target. Launching a radio service which allows that audience to hear NME recommended artists first, as well as the very best in indie music, is very exciting for our readers, users and of course our advertisers. Partnering with DX Media and the founder of XFM Sammy Jacob, and housing the operation here at the Blue Fin Building, illustrates just how seriously NME is taking this venture and how important a platform we see NME Radio becoming.
Sammy Jacob DX Media's managing director adds: 'Indie' has become the mainstream although it might be fairer to say the mainstream has become indie, and in the process like so many other credible genres has marginalised the very foundations upon which it was built. NME Radio will re-address the balance giving much needed exposure to the great new acts that tend to get ignored by traditional broadcast media thereby making radio more relevant in an increasingly fragmented market."
The station will enable NME to develop for the first time the definitive NME Playlist, which its audience can hear on NME Radio, as well as watch and read about elsewhere within the brand.
