News
IPC Advertising and industry news archive.
News Archive
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YOUNG MEN PREFER LIVE MUSIC TO LIVE FOOTBALL FINDS IPC’S TODAY’S MAN: LIVE
09 August 2010
IPC Media today unveils research into 16 to 34-year-old men and their passion for music, finding that attending live music events even beats going to the footy for this group.
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NME PARTNERS NIKON FOR INAUGURAL MUSIC PHOTOGRAPHY AWARDS
06 August 2010
Internationally famous music brand NME today announces a partnership with multinational camera manufacturer Nikon to launch a music photography awards competition.
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NME RADIO DOUBLES AUDIENCE SHARE
05 August 2010
NME Radio, the national commercial new music station, has seen a massive rise in its overall listening hours to 1.3 million – more than double the figure from the previous quarter.
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Women’s Space 3
01 August 2010
Women’s Space 3 is the latest instalment of IPC’s in-depth study of women’s online journey, covering everything from their online proficiency to their attitude to advertising.
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The Field and Hunter’s Macnab Challenge Incorporates a Bespoke Microsite
01 August 2010
Hunter has taken the sponsorship of The Field and Hunter’s Macnab Challenge 2010, offering readers the chance to follow in the footsteps of John Buchan’s eponymous hero.
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TARA WHITAKER APPOINTED PROGRAMME DIRECTOR, IPC DIGITAL
30 July 2010
IPC Media web technology director Kelly Waters today announces the promotion of Tara Whitaker to programme director, IPC Digital, with immediate effect.
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IPC MEDIA LAUNCHES ONLINE CONTEXTUAL TARGETING
26 July 2010
IPC Digital Sales, the online commercial sales unit of IPC Media announces the launch of a new contextual targeting opportunity for advertisers, powered by contextual specialist Grapeshot.
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BP and the importance of Corporate Social Responsibility
23 July 2010
IPC Poll finds the American BP oil spill has altered perceptions of the company in the UK.
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The Budget
23 July 2010
IPC poll finds women are concerned about the implications of the recent budget.
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INSTYLE.CO.UK LAUNCHES TRAVEL CHANNEL
23 July 2010
www.instyle.co.uk, the website from fashion and beauty bible Instyle, is launching a new travel channel, backed by a six-month partnership with LUXE City Guides.
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NME ANNOUNCES PARTNERSHIP WITH TOWN & COUNTRY
21 July 2010
IPC Media today announces a new licensing arrangement with Town & Country Broadcasting for NME Radio.
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LOADED INJECTS A SHOT INTO THE ENERGY DRINKS MARKET
20 July 2010
Iconic men’s magazine Loaded and nutraceuticals company Podium Brands are taking energy drinks into a whole new direction by launching a stamina shot with additional aphrodisiacal benefits.
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WALLPAPER* PUBLISHES ITS MOST AMBITIOUS ISSUE YET
08 July 2010
Wallpaper*, the international design, fashion and lifestyle magazine, is publishing its most ambitious issue to date. Wallpaper* Handmade is printed on seven different paper stocks, has 21,000 unique
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ALL NEW LOOK FOR EUROPE’S LEADING MOTOR BOAT MAGAZINE: MOTOR BOAT & YACHTING
06 July 2010
Motor Boat & Yachting magazine unveils a comprehensive redesign this week with its August issue, complete with a raft of fresh new content franchises.
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AMATEUR PHOTOGRAPHER CHAMPIONS READERS’ RIGHTS
02 July 2010
Amateur Photographer is providing readers with a free lens cloth on which is clearly printed popolice guidelines for intervening on photography in a public place under the Terrorism Act 2000.
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LOADED PARTNERS YAZOO FOR LOADED LAFTAS COMEDY AWARDS
30 June 2010
Loaded has announced a brand new sponsor for its legendary Loaded LAFTAS comedy awards. Now in their eighth year, the LAFTAS will be sponsored by the nation’s favourite milkshake brand, YAZOO.
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IPC MEDIA SELECTS PLUCK TO BOOST WEBSITE ENGAGEMENT
29 June 2010
IPC Media today announces the selection of the Pluck® social media platform from Demand Media, Inc.
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Vuvuzela Nailer - How Mousebreaker turned the pain into a game
18 June 2010
The Mousebreaker team at IPC have created a game that tackles the World Cup's most ubiquitous noise creator.
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NME TV JOINS FREESAT
18 June 2010
NME TV today announces its launch on to Freesat, the free-to-air digital satellite TV platform.
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MOUSEBREAKER AND PADDY POWER OFFER FOOTBALL FANS THE VUVUZELA NAILER!
18 June 2010
Mousebreaker – the UK’s leading free flash-based casual games portal – today partners with Paddy Power to launch the Vuvuzela Nailer, the new game that allows football fans to get their own back!
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NME.COM NAMED CONSUMER WEBSITE OF THE YEAR
17 June 2010
NME.COM today celebrates its second award win in as many weeks after being named Consumer Website of the Year at last night’s Periodical Publishers Association (PPA) gala awards ceremony.
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IPC APPOINTS DAN COLEMAN
17 June 2010
IPC Advertising today announces that Dan Coleman is to join its strategic business development team as one of three strategic business development directors.
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HOMES & GARDENS LAUNCHES NATURAL
14 June 2010
IPC Plus, working with brand management company Global Brands Group and design and manufacturing company KOKOMO, today announces the launch of a new home and cleaning range from Homes & Gardens.
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NME.COM SCOOPS TOP PRIZE AT DIGITAL OSCARS!
11 June 2010
NME.COM – the international music website – is today celebrating after claiming a top digital industry prize at last night’s digital Oscars, the Association of Online Publishers (AOP) Awards.
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MOUSEBREAKER LAUNCHES FIRST FACEBOOK GAME
10 June 2010
As the nation counts down to the start of the World Cup, www.mousebreaker.com – the leading UK free flash-based casual games portal – has come up with the perfect game for football fans worldwide.
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IPC MEDIA APPOINTS CATHY MA TO ROLE OF SOCIAL MEDIA PRODUCT MANAGER
09 June 2010
IPC Media today announces the appointment of Cathy Ma to the new role of Social Media Product Manager across the IPC portfolio.
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NME LAUNCHES ICONIC T-SHIRT RANGE
08 June 2010
IPC Media’s licensing and syndication business IPC Plus, working together with international brand management company Global Brands Group, today announces the launch of NME Icons.
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WOMAN&HOME PARTNERS THE BOBBY MOORE FUND FOR WORLD CUP FUNDRAISER
08 June 2010
woman&home, the monthly glossy for contemporary 35-plus women, is partnering with the Bobby Moore Fund for Cancer Research UK to raise funds for the charity during the World Cup.
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Atari partners with casual game portal Mousebreaker to create a branded mini-game
04 June 2010
Atari, SA has partnered with leading flash-based free casual games portal Mousebreaker to create a branded online mini-game in support of the launch of Backyard Sports: Sandlot Sluggers
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David Glenn Appointed Editor of Yachting World
03 June 2010
IPC Inspire – IPC Media’s men’s division – announces the appointment of David Glenn as the new editor of Yachting World
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IPC Media launches online contextual targeting in partnership with Grapeshot
02 June 2010
IPC Digital Sales, the online commercial sales unit of IPC Media, today announces the launch of a new contextual targeting opportunity for advertisers, powered by contextual specialist Grapeshot.
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TRUSTED REVIEWS’ HITWISE HAT-TRICK
21 May 2010
The award, announced today, marks the third year in succession that Trusted Reviews has been named number one.
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NUTS SCORES HITWISE DOUBLE
21 May 2010
NUTS NAMED NUMBER ONE MEN’S SITE FOR SECOND YEAR RUNNING!
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NUTS TAKES READERS TO ANOTHER DIMENSION!
18 May 2010
BRITAIN’S BIGGEST-SELLING MEN’S WEEKLY
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NME RADIO TAKES GOLD AT SONY
12 May 2010
NME Radio scooped the gold prize last night when it was recognised with a Sony Radio Academy Award – the UK’s most prestigious radio accolade.
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Inspire Men & Music Appoints Jade Bousfield as Sponsorship & Brand Solutions Manager
28 April 2010
IPC Inspire Sponsorship & Brand Solutions director Peter Edwards announces the appointment of Jade Bousfield to the role of Sponsorship & Brand Solutions manager
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IPC Media titles run innovative Ad for Kleenex® Ultra Soft
14 April 2010
IPC Innovator – IPC Media's centralised insert and cross-platform direct response division has produced an exclusive pop-up print ad for Kleenex®
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Editor Krissi Murison unveils the new NME
06 April 2010
A new vision for the longest-published music weekly in the world is unveiled tomorrow – the first major development of the NME under new editor Krissi Murison
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Amateur Gardening Blossoms for the spring seasion
29 March 2010
Amateur Gardening – the number one weekly gardening title – today unveils a complete redesign for the spring season
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IPC Inspire Creative solutions video testimonials
28 March 2010
IPC Inspire's Creative Solutions team have created a series of video testimonials from key clients
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Ideal Home reveals new look
25 March 2010
Ideal Home unveils a fresh new look in its May issue, including a complete redesign and new features to further boost the magazine’s position as the best-selling home interest title on the newsstand
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Mousebreaker launches ZombielandUK - it's payback time for political zombies
22 March 2010
www.mousebreaker.com/games/zombielanduk
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Look unveils a brand new website
22 March 2010
Look, Britain’s biggest-selling weekly fashion magazine unveils a brand new website at www.look.co.uk
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Wedding and saffron building society launch online wedding tool
04 March 2010
IPC Southbank’s Wedding magazine and Saffron Building Society have joined forces to launch a new online wedding tool that will help users to both plan and save for their dream wedding.
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The Field - IPC's oldest title - Supports Help for Heroes with special issue
18 February 2010
IPC Media’s oldest title, The Field, tomorrow unveils a very special issue supporting Help For Heroes – a charity for the wounded in Britain’s current conflicts
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Recipes channel helps www.goodtoknow.co.uk hit million milestone
11 February 2010
The ultimate online destination for mass-market UK women, has achieved one million monthly unique users for the first time on the back of the highly successful relaunch of its Recipes Channel
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What's On TV website increases visitor numbers
10 February 2010
IPC Connect website www.whatsontv.co.uk has grown by 19% year-on-year, according to its latest ABCe figure
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Mousebreaker game hits to 10 in Apple App Store
08 February 2010
Inspire's casual gaming website Mousebreaker has set a new benchmark for IPC mobile, with its Blast Billiards game hitting number seven in the App Store’s paid game chart
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Connect TV magazines partner with Sky Songs for music promotion
04 February 2010
IPC Connect’s portfolio of TV magazines has teamed up with Sky’s new online music service, Sky Songs, to promote the service and offer free downloads to readers
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IPC Media re-appoints Web TV Enterprise for exclusive online video ad sales
11 January 2010
IPC Media has re-appointed Web TV Enterprise to exclusively handle its online video advertising sales after a competitive three-way pitch
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Connect Launches 'Good To Know' monthly
06 January 2010
IPC Connect, the mass-market women’s division of IPC Media unveils the launch of a new monthly recipe magazine.
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Marie Claire appoints head of fashion and international
05 January 2010
Marie Claire, IPC Southbank’s flagship women’s glossy, has appointed Helen Assucena to the newly created role of head of fashion and international
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Nuts and Loaded launch online poker
21 December 2009
Nuts and Loaded partner with online poker giant PKR
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NME Radio Launches on National DAB
21 December 2009
NME Radio today announces its launch on National DAB increasing the stations availability across the UK
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Goodtoknow.co.uk launches major new recipes channel
16 December 2009
Goodtolnow.co.uk, the ultimate online destination for mass-market UK women, has unveiled a major content pillar in the form of a comprehensive new Recipes Channel
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IPC unveils comprehensive editorial refresh for Loaded
02 December 2009
Loaded, the brand that invented the modern men’s mag market unveils a comprehensive editorial refresh, underlining its position as the world’s meatiest men’s mag, and backed with a six figure campaign
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IPC Inspire Unveils Free Online Digital Magazine - 'Better Digital Photography'
26 November 2009
IPC Inspire today announces the launch of Better Digital Photography – a free online digital magazine, distributed to two million consumers interested in technology and photography.
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IPC & Maxus guide Triumph magazine campaign with creative testing
23 November 2009
Lingerie brand Triumph has taken advantage of a creative testing service from IPC Media to help choose the visuals for its current magazine campaign, fronted by Louise Redknapp
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IPC Media To Restrucure around Audience
19 November 2009
Evelyn Webster, CEO of IPC Media, announces a new company structure, effective 4 January 2010, organised around three audience groups of men, mass-market women and up-market women.
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Mousebreaker.com comes to iPhone
18 November 2009
UK's largest flash game website bringing hit games to iPhone
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Sky Launches the Sky Movies Christmas Channel with IPC TX
17 November 2009
To help support its High Definition Christmas Campaign, Sky is renaming its Sky Movies Screen 2 to ‘The Sky Movies Christmas Channel’
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NME reveals special End of Decade issue
17 November 2009
IPC Ignite’s iconic music magazine NME is publishing a special End of Decade issue, celebrating the changing shape of music over the last ten years
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Anglers' Mail Nets John Terry for Cover
11 November 2009
England and Chelsea football captain John Terry appears on this week's issue of the Inspire fishing weekly
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Loaded Partners Durex Ora! for Loaded Laftas Comedy Awards
11 November 2009
Loaded announces a brand new sponsor for its legendary Loaded LAFTAS comedy awards
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IPC Ignite appoints Andrew Goldsmith to Group Advertising Director Role
27 October 2009
IPC Ignite managing director Eric Fuller today announces the appointment of Andrew Goldsmith as its new group advertising director
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NME launches the official NME Chart
26 October 2009
IPC Ignite’s iconic music brand NME today announces the launch of the official NME Chart – a multi-platform proposition reaching well over 1million people a week
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NME Launches iPhone application
15 October 2009
NME launches a dedicated iPhone/iPod application allowing music fans to view and own some of the best exclusive photos to have appeared in the pages of NME on their mobile
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Sony Pictures Partners IPC Ignite for launch of Zombieland
12 October 2009
Sony Pictures has partnered with IPC Ignite to deliver an integrated cross platform campaign to support the launch of Zombieland, the new comedy horror starring Woody Harrelson
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Jon Hillock Joins NME Radio
01 October 2009
NME Radio today announces the addition of Jon Hillcock to the station’s daytime line-up commencing Monday 5th October
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New editor for WomanandHome.com
28 September 2009
woman&home, the monthly glossy for forever forties women, has appointed Kate Matharu as the new editor of its website, womanandhome.com
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Young male film buffs key to spreading the word
28 September 2009
Research from IPC Ignite shows young men to be a powerful force in spreading the word about cinema releases and finds that their frequent visits to the cinema are set to continue.
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NME Radio partners Hewlett Packard for the HP Uni Tour
22 September 2009
NME Radio today announces a partnership with technology company Hewlett Packard to launch a unique music event to promote the new HP Pavilion laptop to university students.
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Southbank Homes portfolio lands John Lewis Autumn campaign
22 September 2009
IPC Southbank is working with John Lewis in a significant partnership this autumn to promote their autumn collection across five of its home interest titles.
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Webuser.co.uk unveils new look
10 September 2009
The website from the UK’s best-selling internet magazine has undergone a major redesign.
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NME Radio and Codemasters join forces to host exclusive Colin McRae DiRT 2 launch party
04 September 2009
NME Radio today announces a deal with computer software company Codemasters to celebrate the launch of Colin McRae: DiRT 2 with a special showcase gig.
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Horse & Hound celebrates 125th anniversary and reveals exclusive interview with HRH The Princess Royal
04 September 2009
Horse & Hound – the world's only weekly equestrian title – celebrates its 125th birthday in 2009 and the occasion is being marked with a special 196-page commemorative issue
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IPC Ignite Men's brands partner Mainline Menswear to launch Loaded and Nuts fashion sites
26 August 2009
IPC Ignite announces an online partnership with Mainline Menswear to launch Loaded and Nuts branded fashion sections within the Mainline Menswear website
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Brand new consumer insight from IPC Inspire - Resilient Rich
26 August 2009
Whilst most in the UK eagerly await the end of the recession, IPC Inspire’s ‘Resilient Rich’ are remaining positive, continuing to spend and turning the economic situation to their advantage
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IPC Media announces creation of central digital advertising operation
26 August 2009
The planned new department will bring together all the digital advertising and ad ops functions across IPC
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IPC Media delivers strong ABC growth for Look, InStyle, Woman&Home, NME.com, Mousebreaker and others
13 August 2009
IPC Media unveils its latest round of ABC figures, highlighting strong brand performances in key sectors
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Nuts partners Soccer Millionaire to offer Nuts Cash Football
12 August 2009
Nuts announces a major new partnership with Soccer Millionaire to launch Nuts Cash Football, an exclusive online pay-to-play football prediction service
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Marieclaire.co.uk gets a makeover
12 August 2009
Marieclaire.co.uk is sporting a fresh new look to reflect a redesign and new vision for the magazine, which is revealed in the current September issue
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Foster's partners with IPC Media to promote new ozometer campaign
03 August 2009
Foster’s is extending its current No Worries £multi-million campaign to encompass digital activity by launching the ‘Ozometer’ in conjunction with number-one selling men’s lifestyle brand Nuts
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Krissi Murison named new editor of NME
30 July 2009
IPC Ignite names Krissi Murison as the new editor of NME, effective September 1. She takes over from Conor McNicholas, who resigned in June
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Marie Claire gets glossier, smarter and sexier
28 July 2009
A new vision for Marie Claire will be revealed in its September issue. A host of editorial changes – including a complete redesign – will deliver a glossier, smarter and sexier magazine.
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Red Bull reporter partners Nuts.co.uk
24 July 2009
Nuts.co.uk and Red Bull Reporter have joined forces for the forthcoming Red Bull X-Fighters International Freestyle Motocross final at Battersea Power Station
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Look readers design t-shirts for New Look in charity partnership
22 July 2009
Look unveils the results of an exciting new partnership with leading high street retailer New Look and cervical cancer charity Jo’s Trust
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Pick Me Up gets a lift with editorial refresh
03 July 2009
Pick Me Up, the Real Life sector’s cheekiest woman’s weekly, has an all new look with a new invigorated design and stronger brand personality
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IPC Media partners with YouTube to sell advertising around its video content
02 July 2009
IPC Media announces a new partnership with YouTube making it the first print publisher in the UK to sell advertising across its own video content on the world’s most popular online video community
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IPC Media scoops three PPA awards
01 July 2009
IPC Media was the biggest-winning consumer publisher at last night’s PPA Awards, walking away with wins for NME.COM, Nuts and woman&home, while Wallpaper* was highly commended
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Conor McNicholas standing down as editor of NME
29 June 2009
After seven years as editor of NME, one of the UK’s most iconic magazines, Conor McNicholas is to step down from the role later this year
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Ryvita teams up with IPC to launch new Summer Fit Challenge Campaign
11 June 2009
Ryvita has teamed up with IPC Media to launch its new Summer Fit Challenge campaign, designed to drive sales of Ryvita Crispbread.
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Arena BLM Scoop double at IPC Planning Awards for Wesfield launch
05 June 2009
Recognition for a brave campaign which took magazine and client partnership to a new level
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Now unveils hot new look!
02 June 2009
Now, the original and the best celebrity news and fashion weekly, unveils a hot new make-over, with a sophisticated redesign and extensive new content
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Southbank glossies land Kenco creative campaign
01 June 2009
IPC Southbank has secured a six-figure creative campaign promoting Kenco coffee, which will run in the summer issues of glossies Marie Claire, Essentials, woman&home and Ideal Home
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InStyle.co.uk gets a chic new look and launches a unique Ad offering
27 May 2009
Instyle.co.uk has unveiled a sleek new look, featuring new channels and expanded sections, as well as more advertising opportunities including a larger MPU that is unique to the website
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Young men turning to home entertainment as the credit crunch bites
15 May 2009
The global economic situation is impacting on key purchasing habits of the UK’s young men according to new findings from IPC Ignite’s rolling research programme, Today’s Man
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NME in unique digital takeover
11 May 2009
This week’s issue of the magazine is available for 24 hours on NME.com
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Upmarket Motorists
05 May 2009
Much more likely to be 4x4 owners and willing to spend despite the credit crunch. Upmarket Motorists investigates the relationship of specialist magazine readers and website users with their cars.
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More Money Matters
29 April 2009
Latest Origin Panel survey reveals women are taking more control of their finances, while still prioritising treats and having fun
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