NUTS SCORES HITWISE DOUBLE

NUTS NAMED NUMBER ONE MEN’S SITE FOR SECOND YEAR RUNNING!

During 2009, www.nuts.co.uk ranked number one based on market share of visits among all United Kingdom websites in the Hitwise Lifestyle – Men’s Sites sector. The award, announced today, marks the second year in succession that Nuts has taken the top slot, ahead of the likes of FHM.com and Menshealth.co.uk.
The Experian Hitwise UK Online Performance Awards celebrate the most successful UK websites in more than 60 key industries, based on market share of UK visits a website has received throughout 2009.
Stablemate www.loaded.co.uk is also ranked as a Hitwise Top Ten men’s lifestyle website – coming in at number seven.
Keith Walker, editor of Nuts.co.uk and Loaded,co.uk, says: “Winning the Hitwise Lifestyle award is a fantastic reward for all the work our team have put into the Comedy, Sport, Gaming and News sections on the Nuts site. We’ve made a significant investment in talent to recruit the funniest, best-informed writers around and I’m pleased their work is being recognised for the second year in a row.”
Jo Smalley, publishing director of Nuts and Loaded, adds: “Nuts and Loaded continue to deliver exceptional value to advertisers seeking to reach nearly 1.5 million young men every week across all of our platforms. Once again – and in a highly competitive market – our online properties have outperformed, driven by brilliant innovations such as the Nuts drop-down homepage video player and the Loaded Comedy Channel. I'm very pleased Hitwise has recognised our brands and their achievements.”

In the latest ABC analysis, the hugely popular www.nuts.co.uk delivered an average monthly ABCe of 1,457,029 unique users – up 3.5% on the period, while www.loaded.co.uk delivered an average monthly ABCe of 323,233, up 2.2% on the period. Both brands continue to extend its reach among the UK's mainstream men.*
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* ABCe July-December 2009

About Nuts
Launched in 2004, Nuts has established itself as the biggest brand in men's media and is the PPA Consumer Media Brand of the Year 2009. Nuts magazine accounts for one out of every two men's lifestyle mags purchased at newsstand. Online, Nuts.co.uk is Britain’s number one men’s lifestyle website according to the Hitwise UK Online Performance Awards. Updated daily with exclusive images and video, the site delivers the very best in girls, sport, news, games, humour, gadgets and gear. Britain’s best-selling men's magazine – Nuts – and its website give IPC an unparalleled total reach into the most-elusive, hardest to please audience there is ­– young men.



FOR MORE INFORMATION PLEASE CONTACT:
Chris Taylor, head of media relations, IPC Media on 020 3148 5406, 07980 221942 or email chris_taylor@ipcmedia.com