Vuvuzela Nailer - How Mousebreaker turned the pain into a game

The Mousebreaker team at IPC have created a game that tackles the World Cup's most ubiquitous noise creator.

'We really wanted to create a game that gave people the chance to get revenge on the dreaded vuvuzelas. We worked with Paddy Power to create this game and turned it round ridiculously quickly. We first talked about it Tuesday morning, Paddy Power signed up Tuesday evening, it went live on the site Wednesday afternoon and we had over 30,000 people play the game by Thursday!!!'

It really shows how Mousebreaker is a great asset to the IPC portfolio and how, when everyone pulls together and importantly, signs stuff off quickly, we can create a game that has great playability and generates a lot of PR.