Connect Launches 'Good To Know' monthly

IPC Connect, the mass-market women’s division of IPC Media unveils the launch of a new monthly recipe magazine.

A brand extension from the hugely successful www.goodtoknow.co.uk – the ultimate online destination for mass-market UK women – goodtoknow Recipes hits the newsstand today priced £2.20 and follows the launch of the site’s comprehensive new Recipes Channel last month (www.goodtoknow.co.uk/recipes).

The food monthly will target busy mums aged between 25 and 44, providing them with cooking inspiration, plus tips and advice to feed their families cheaply, quickly and healthily. Its 100 pages will be packed full of recipes, in addition to weekly meal plans, quick solutions and offers.

goodtoknow publishing director Oswin Grady adds: “There is a major gap in the magazine market for a practical food magazine for mass-market mums. Our experience with goodtoknow online has given us a very clear picture of what they are looking for in a magazine and goodtoknow Recipes is the perfect complement to our hugely successful site for busy mums.”

goodtoknow, which already generates well over 6.1million page impressions across its 933,000 monthly unique users*, launched the online Recipes Channel as a major new content pillar last month. Alongside a database of over 4,700 practical and original recipes perfectly targeted to hard working mums, the Channel offers a range of unique features. A brand new Video section provides simple step-by-step guides, while the ‘What’s in my fridge?’ tool allows users to input the ingredients lurking in their fridge and get tasty meal suggestions.

IPC Connect managing director Fiona Dent says: “Our in depth consumer insight has shown there are almost seven million mass-market mums across the UK who are cooking more regularly than they did. They are looking for easy recipes and to find new ideas on what to cook. For the first time they have a dedicated magazine in goodtoknow Recipes to cater for their needs, running hand in hand with the rich and interactive goodtoknow offering online.”