The Field and Hunter’s Macnab Challenge Incorporates a Bespoke Microsite

Hunter has taken the sponsorship of The Field and Hunter’s Macnab Challenge 2010, offering readers the chance to follow in the footsteps of John Buchan’s eponymous hero.

In a first, the thefield.co.uk have created a bespoke microsite specifically for the Macnab Challenge with all advertising content on the site solely for Hunter. Entrants can upload images, stories, discuss techniques and generally blog about their achievements.

The competition will be open to Field readers, challenging them to achieve a Macnab. The event will culminate in a dinner and prize giving organised by The Field.

The overall sponsorship package spans the August 2010 to January 2011 issues. It uses a completely integrated approach with editorial, online, PR and a dinner at Boisdale in the City for all entrants.

To find out more about the Macnab challenge and view the mircosite click on the link: