IPC Media To Restrucure around Audience

Evelyn Webster, CEO of IPC Media, announces a new company structure, effective 4 January 2010, organised around three audience groups of men, mass-market women and up-market women.

IPC Inspire will be the men’s division, comprising leisure pursuits, men’s lifestyle and music brands, headed by managing director Paul Williams.

IPC Connect will be the mass-market women’s division, comprising women’s weeklies, the goodtoknow network and the TV entertainment brands, headed by managing director Fiona Dent.

IPC Southbank, the up-market women’s division, will continue to comprise the fashion, beauty and home interest brands, headed by managing director Jackie Newcombe.

The divisional names IPC TX and IPC Ignite will disappear.

Says Evelyn Webster: “Through our iconic print and online brands, IPC delivers huge, powerful audiences to our clients and business partners. However, while our current structure has served us well over many years, it now no longer fully reflects our clients’ business needs. Reach, as well as the delivery of tightly targeted audiences, has never been more important. By organising IPC by consumer audience, rather than by magazine frequency or subject area, we will create a more market-facing structure, which will also bring greater coherence to our operations.”