Nuts and Loaded launch online poker

Nuts and Loaded partner with online poker giant PKR

Nuts, the PPA Awards Consumer Media Brand of the Year 2009, and Loaded, which recently unveiled a comprehensive new look, today unveil a major new partnership with online poker giant PKR.

The partnership sees the launch of exclusive online Nuts and Loaded branded virtual poker rooms. Readers and fans can experience a unique poker room environment fully branded with distinctive Nuts and Loaded imagery – with the options to personalise their poker-playing avatars with Nuts and Loaded t-shirts.

Fans simply sign up at www.pkr.com/nuts or www.pkr.com/loaded to join the real-time 3-D poker room environments, and once in, the near infinite customisation and unique ‘Emote Control’ technology come together to bring the art of ‘reading a tell’ back to online poker.

The partnership will be launched with a major marketing campaign, including display activity across both brands in print and online, as well as considerable marketing support from PKR. Nuts and Loaded readers signing up to the exclusive rooms will also receive a free copy of How to Win at Online Poker, usually retailing at £8.99.

Nuts publisher Clair Porteous adds: “Between them, Nuts and Loaded have a combined reach of more than 1.7 million monthly unique users online. Both are iconic men’s lifestyle brands and collaborating with a partner of the calibre and scale of PKR delivers a whole new level of entertainment and a virtual world for the audience to enjoy.”