IPC Advertising appoints Fiona Walford as strategic business development director

IPC Advertising announces that Fiona Walford is to join as one of three strategic business development directors, reporting directly to group trading director Ian Tournes

Fiona moves to IPC Media from MediaCom, where she was a board director responsible for the VW group. Prior to that, she held a group media director role at MGOMD and a group head role at PHD.

In her new role Fiona will work across IPC with all sales and creative teams to develop new and existing business. Working with these teams, she will develop client and agency planning and strategic relationships, driving expenditure, increased innovation and integrated content solutions where relevant.

Ian says: “Fiona brings a huge amount of experience to the existing Strategic Business Development team. Together with Lisa Batty and Dan Coleman this team will undoubtedly move magazines up the planning agenda.”