What's On TV website increases visitor numbers

IPC Connect website www.whatsontv.co.uk has grown by 19% year-on-year, according to its latest ABCe figure

The audited result for December 2009 shows www.whatsontv.uk attracting 613,832 unique users, up from 516,000 unique users in December 2008. In addition, page impressions have also risen by 19%, from 4,539,577 in 2008 to 5,379,515 in 2009.

www.whatsontv.co.uk’s growth follows the introduction of new channels for films and crime TV, redesigned listings and the continued roll-out of the site’s new look. The site has been an integral part of recent cross-platform deals for Connect, including the promotion of Sky’s Christmas Channel and an awareness drive for Crime & Investigation Network’s programming.

Angie O’Farrell, What’s on TV publishing director, says: “whatsontv.co.uk is attracting more and more visitors all the time, many of whom are new to the brand and others who want to supplement their weekly read with even more TV gossip and entertainment. And advertisers are recognising the power of the site too, both in terms of its valuable audience and the creative opportunities we can provide.”

The announcement comes as Connect prepares to release its next Group Product Report for What’s on TV on 11 February.