IPC MEDIA ABC FIGURES: JANUARY-JUNE 2010

IPC Media today unveils the latest round of ABC figures for brands reporting in the period January to June 2010.

IPC Media chief executive Evelyn Webster says: “IPC's strategy of continued investment in producing compelling and entertaining content that consumers engage with and trust is paying off. And this set of ABC results is a demonstration of that. Key IPC brands have outperformed the market in a number of key sectors: in women's lifestyle, in fashion, in homes, in the real life and traditional weekly sectors, in TV entertainment, in music and within our men’s portfolio. IPC brands continue delivering on the newsstand.”

ABC highlights
· woman&home delivers another sterling performance in the Women’s Lifestyle sector, up 5.5% year-on-year to 369,321. The magazine’s subscriptions are at record levels and it is the biggest-selling Lifestyle title on the UK newsstand.
· Essentials is once again the fastest-growing title in the Women’s Monthlies market, producing double-digit growth to deliver an ABC of 115,432.
· Fashion and style bible InStyle has outperformed the Fashion sector and secured its sixth consecutive ABC increase, growing 1.1% on the period and 1.8% on the year to 186,251.
· Every brand in the IPC Homes portfolio has delivered growth on both the period and the year:
- Ideal Home has regained the top spot in the Homes sector with an ABC rocketing up 9.8% on the period and 5.7% on the year to 205,659.
- With an ABC of 112,117, 25 Beautiful Homes has produced outstanding growth, up 7.7% on the period and 9% on the year.
- Up 1.2% period-on-period and 2% year-on-year, Livingetc further establishes itself as the biggest-selling title in the modern homes market with an ABC of 92,685.
- Homes & Gardens delivers an ABC of 136,136, up 3% on the period and 0.8% on the year.
- Country Homes & Interiors is up 3.2% period-on-period and 6.8% year-on-year, with an ABC of 90,163.
· Uncut – the UK’s most authoritative music and movie magazine – outperforms the monthly music sector and gains share of the UK newsstand, with an ABC of 74,067.
www.nme.com – the PPA and AOP Consumer Website of the Year – delivers an ABCe of 5,342,246 monthly unique users, up a brilliant 19.9% on the period and 26.3% on the year.
· Look extends its position as Britain’s biggest-selling fashion weekly on the UK newsstand, with an ABC of 313,358 – up 0.1% period – and delivering £24.5m in annualised RSV.
· Nuts posts an ABC of 147,134, increasing its share of the Men’s Weekly sector to a record 64.8%, up 1.8 percentage points year-on-year.
· Woman’s Weekly reports an ABC of 338,577, up 1% on the year – extending its lead in the Traditional sector.
· With an ABC of 184,134, TV & Satellite Week has outperformed the sector, increasing circulation by 0.1% on the year.
· Woman remains number one in the Weekly Lifestyle sector with an ABC of 318,301 – up 0.7% period-on-period.
· The success of Amateur Gardening’s redesign earlier this year sees the title showing 10.2% period-on-period growth, with an ABC of 39,625.