Pick Me Up gets a lift with editorial refresh

Pick Me Up, the Real Life sector’s cheekiest woman’s weekly, has an all new look with a new invigorated design and stronger brand personality

Pick Me Up, the Real Life sector's cheekiest woman's weekly, has an all new look with a new invigorated design and stronger brand personality.

Following extensive reader research and editorial development, the new look Pick Me Up is a more compelling package of shocks, surprises and laughs, delivered in a cheekier, grittier and more exciting way.

It is supported by substantial marketing investment that includes a three month sponsorship of Virgin Media TV's Living 1 and Living 2 chat programmes such as Jerry Springer and Maury Povich. Pick Me Up has also appointed creative agency Quiet Storm to support the new look.

Key features of the refresh include:
· More impactful cover design, celebrating the brand values of the magazine.
· New franchises including 'Here Come The Hens' – real women celebrating their party spirit, 'We're off!' – Readers share their holidays and travel tips, and 'You're Having A Laugh' – showcasing readers' pictures and exploits every week.
· Improved design making it easier for readers to enjoy the content

Pick Me Up editor June Smith-Sheppard says: “Since launch Pick Me Up's spirit has been defined by its design and originality and this redesign brings a fresh and visually exciting treatment which research has shown our consumers love.”

Pick Me Up publishing director Oswin Grady adds: “Consumer insight is core to Connect's publishing strategy. This, coupled with fantastic creative talent, has enabled us to deliver a stronger, more powerful Pick Me Up.”

The Real Life sector is the second largest sector by volume and value within the Women's Weeklies market, equating to more than 30% of all women's weeklies sold and generating a retail sales value of over £102m each year. Pick Me Up continues to serve a predominantly younger readership through continued innovation in a crowded women's weeklies market.