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Brand Profile: Practical Boat Owner

Key facts
  • Price: £3.80
  • Frequency: Monthly
  • Circulation: 48,202
    (ABC Jan-Dec 07)
  • Readership: 201,000
    (NRS Jan 06-Dec 07)
  • Launch Date: 1967
  • Median Age: 50
  • Target Market: AB men
Contacts
Rate Card
  • Full Page Rate: £3,910

Britain's biggest-selling yachting magazine

Practical Boat Owner is Britain's biggest-selling boating magazine and a brand readers really trust. A source of useful and helpful information for boat owners, both power and sail, it helps them get the most from their chosen leisure activity. Its affluent, but practically-minded consumers find PBO is a forum for interacting with like-minded individuals.
www.pbo.co.uk