The Basics of Consumer Magazines
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Downloadable presentations summarising the basic truths and benefits of UK magazines, exploring the reader relationship, trust and reading habits
Find out what reading a magazine is all about? Why do we read them? Who reads what? How can they be planned into your communications?
Downloadable Presentations
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PPA Magazines+
The PPA's 2012 study into magazines.
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2.06MB
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Word of Mouth
What impact do magazines and online have on word of mouth?
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0.60MB
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PPA Magnify
A comprehensive PPA study that brings the power of magazine advertising into focus.
Download
0.64MB
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The Future of Magazines
How will the magazine indutsry look in the future?
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0.51MB
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What are the top 10 reasons I should use magazines?
10 reasons to use magazines. A summary of the key benefits magazines offer advertisers.
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0.59MB
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What are the differences between monthlies and weeklies?
Monthlies or weeklies? An overview of the differences between monthly and weekly titles.
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0.47MB
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What is the relationship readers have with their magazines?
Magazine reader relationship. A look at the close relationship readers have with their magazines.
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0.78MB
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Why are magazines important?
Importance of magazines. An indepth review of the benefits magazines offer advertisers.
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3.22MB
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What else can I do with magazines apart from display/advertorials?
Making the most 'off the page'. A look at the multitude of ways advertisers can use magazines to capture the readers attention and ensure their product 'is visible'.
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1.60MB
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How should I plan magazines?
How magazines should be planned with other media.
Download
0.75MB
