Magazines Role in Media Planning

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      1. Magazines Role in Media Planning

Presentations and debate for media planners. Media planning is the alchemy of our time - a mix of art and science. And the planning artisan must integrate all media into a holistic brand communcation.

Presentations available here cite empirical evidence and quote 'planning thinking' which contibute to the debate of how these media attributes might be harnessed for effective communications planning.