Magazine Ad Planning
Magazines have unique communication strengths. This section uncovers these and examines how advertisers might put them to good use.
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The Basics of Consumer Magazines Advertising
Downloadable presentations summarising the basic truths and benefits of UK magazines and using magazine advertising
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Magazines Role in Media Planning
Presentations and debate for media planners.
Media planning is the alchemy of our time - a mix of art and science. And the planning artisan must integrate all media into a holistic brand communcation.
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Magazine Communication Strengths
Presentations and proof of magazine advertising's influence and effectiveness
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