Consumer Insights
IPC Ignite, the men's lifestyle and entertainment division of IPC Media, unveils the first raft of findings in a major rolling programme of research into the lifestyle, habits and media consumption of 18- to 34-year-old men today.
Food Matters explores women's relationships with food and healthy eating, particularly in view of the media frenzy and government legislation around this area
IPC Insight has unveiled the findings from a major research initiative - Green Matters - uncovering UK consumers' engagement with the environmental issues currently setting the agenda.
Women at the Wheel explores women's car purchasing habits and how women feel about their car
Finance Matters explores how women feel about the state of their finances and how much they are involved in the management of them
Supermum explores mums responsibilities within the household and helps to quantify the powerful forces they are within the home as primary shoppers and purchase decision makers
Women's Time explores how women feel about their lives and their leisure time
Men's Time explores the behaviour, attitudes and media consumption patterns of UK men aged 18-34. We have identified key areas of men's life which shape their outlook and define who they are and what they represent
Investing in Women aims to understand how upmarket women are changing and how their media choices are evolving in a digital world.
It identifies three key themes which are central to the lives of these women today and provides learnings to engage these women with your brands
The majority of UK women are already highly proficient in their use of the Internet, with the average woman having been connected to the web for six and a half years, while 71% of UK women go online every day.
