Women at the Wheel
Women at the Wheel explores women's car purchasing habits and how women feel about their car.
- What emotional attachment do women feel for their car and what role does their car play in their lives?
- What are the mechanics of the car buying process and what factors are important?
- What is women's role within the purchase decision?
- Which women are in the market to buy a car and when are they ready to buy?
- Where do women look for advice?
- What media do they turn to?
- Where does advertising come into play and what do women think of current car advertising?
- How should you target women with marketing communication?
