Supermum
Supermum explores mums responsibilities within the household and helps to quantify the powerful forces they are within the home as primary shoppers and purchase decision makers.
- Who's really in charge of decision-making and doing things day-to-day? Childcare and housework, earning and money management, and shopping and deciding what to buy
- How much responsibility do mums take on? How do they feel about this?
- What influences mums purchase decision-making?
- Where do mums go for advice?
- Which media sources do mums use?
- How can you target mums effectively?
