Men's Time
Men's Time explores the behaviour, attitudes and media consumption patterns of UK men aged 18-34. We have identified key areas of men's life which shape their outlook and define who they are and what they represent.
What truly are their aspirations, hopes, dreams and fears?
Do they feel they have enough time?
How does men's usage of different media fit into their leisure time?
What media do they use and what do they use it for?
How responsive are they to advertising and communication messages?
What makes a respected and trusted brand?
