Investing in Women
Investing in Women
There are 13.6 million upmarket women in the UK today, accounting for 55% if the female population. As the leading authority on this influential and affluent audience, IPC Southbank have launched "Investing in Women", bringing together learnings from their own bespoke research and offering unique insight into the lives of upmarket women today.
Investing in Women provides understanding as to how upmarket women are changing and how their media choices are evolving in a digital world.
Developments in technology mean that upmarket women are more connected and informed than ever before. Investing in Women identifies three key themes hich are central to the lives of these women today and provides learnings as to how you can engage these women with your brands.
Community...staying in touch
Understand her and become part of her world
Convenience...making life easier
Make it easier for her to make her brand choices
Control...empowerment
Place her at the forefront of your brand message
To find out more please contact:
Group Ad Sales Director Alex Russell020 3148 7570
Head of Insight Lynne Springett 020 3148 7634
