Finance Matters
Finance Matters explores how women feel about the state of their finances and how much they are involved in the management of them.
- Are they confident dealing with money matters?
- Are they concerned about the wider economy as well as personal issues?
- What products are they responsible for, how did they choose them, and are they receptive to switching?
- Where do they seek financial information?
- How can you effectively target women with varying degrees of confidence when it comes to money management?
