Consumer Insights
The media marketplace is evolving at an incredible rate, and audiences are fragmenting. Today's consumers are more media-literate and more advertising-aware than ever before. Understanding media and audiences is vital to making the best media decisions.
In this section, you'll find a variety of bespoke IPC research and industry-wide projects. We have Audience Insights delving into the lifestyles, attitudes, behaviours and buying habits of millions of IPC readers. And we have authoritative Reader Relationship insights, examining just how readers react with magazines and the part magazines play in their lives.
For specific enquiries please contact our Insights or Marketing and Strategy teams.
HIGHLIGHTED FEATURE
IPC Southbank unveils Investing in Women - bringing together learnings from their own bespoke research and offering unique insight into the lives of upmarket women today....
See the full Archive
IPC Southbank's Investing in Beauty is a comprehensive research project which explores consumers' attitudes to premium beauty...
IPC Insight has unveiled a major new rolling research study of UK women, designed to provide a continuous channel through which to understand the evolving...
Broadband is making the internet a much more convenient and attractive medium for ABC1 women. The popularity of the internet - in particular with premium...
All you wanted to know about magazine advertising ...
Communication Uncovered explores the changing nature of communication as consumers...
