Digital Case Studies
Outstanding digital planning, creativity and execution within integrated multi-media campaigns form UK agencies and media owners.
Lucozade :
Magazines’ credibility, trust and community help Lucozade Sport overcome scepticism of improved performance claims and drive sales
Lucozade Sport Case Study
Nokia N81:
By connecting Nokia N81 with early adopters of mobile and music technology, music and youth magazines provided Nokia with a platform to challenge Apple dominance of downloaded music
Nokia Case Study
PS3 :
Playstation adopt a new strategy combining magazine editorial values with online trial excitement to launch F1:Championship Edition and drive PS3 sales
PS3 Case Study
T-Mobile to up Friday :
T-Mobile use magazine reader connection and creative advertising flexibility to ignite interest in Pay As You Go topping-up
T-mobile Case Study
Wilkinson Sword Xtreme Shaves :
Combining online functionality with media brand strength gave Wilkinson Sword back its number two place in the market along with valuable consumer data
Wilkinson Sword Case Study
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