Consumer Insight
The Origin Panel is an online community made up of a nationally representative sample of 7,500 UK women. IPC maintain an on-going dialogue with women to obtain unique insights across a breadth of topic areas.
The Origin Panel Consumer Insight
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Grow-your-own Trend Continues
3 out of 4 UK women are interested in growing their own fruit and vegetables.
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Money Matters 3
In cash-straitened times, media is playing an important role in women’s lives, both as a research tool and as a means of keeping women up to date on financial matters that might impact on them.
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What do women feel about the World Cup 2010
Just under a third of UK women are not looking forward to the World Cup because they find it boring, according to the latest poll conducted by IPC Insight through the Origin Panel.
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Credit Crunch Christmas
The credit crunch did have an impact on women’s Christmas plans and purchasing last year. Despite this however, women are keen to ensure that their families have the best Christmas possible!
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Home Time
Women are spending more time with family and friends at home, coming together for a range of different activities and events. This time is important to them and they are keen to invest in this area.
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