Consumer Insight
The Origin Panel is an online community made up of a nationally representative sample of 7,500 UK women. IPC maintain an on-going dialogue with women to obtain unique insights across a breadth of topic areas.
The Origin Panel Consumer Insight
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Today's Woman
Today's Woman is the latest bespoke research from the Origin Panel.
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Getting a clear picture on women and their eye sight
Women are on the ball when it comes to looking after their eyes and their sight, according to research from IPC Media.
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Women get smart with their mobile phones
Results from the latest Origin Panel Mini-Bus have revealed the increasing importance of smartphones for UK women.
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Women have tablets on their radar
Results from the latest Origin Panel Mini-Bus have revealed that tablet computers are very much on UK women’s radar; with 6% owning a tablet and 30% considering buying one.
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Quick Response codes offer opportunity to engage with women!
Advertisers are increasingly using Quick Response (QR) codes – images that resemble barcodes and can be scanned with mobile phones to provide more information about a product or service.
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