Consumer Insight
Busy, wealthy, eclectic and media elusive, upmarket adults have a particular approach. Find out about them here.
Upmarket Adults Consumer Insight
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Resilient Rich
Whilst most in the UK eagerly await the end of the recession, IPC Inspire’s ‘Resilient Rich’ are remaining positive, continuing to spend and turning the economic situation to their advantage
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Upmarket Motorists
Much more likely to be 4x4 owners and willing to spend despite the credit crunch. Upmarket Motorists investigates the relationship of specialist magazine readers and website users with their cars.
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Men & Technology
Proven WOM evangelists and 25% more likley to be Early-Adopters. Men & Technology investigates the relationship of specialist magazine readers and website users with technology
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