Consumer Insight
Investigations into what young men think and feel, do and like, are and want to be.
Young Men Consumer Insight
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Today’s Man: LIVE!
More young men have been to see live music than have attended footie matches in last 12 months. Just one of the latest finding revealed by IPC’s Today’s Man research...
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Today's Man: The Gaming Session
IPC Inspire Men & Music nationally representative research “Today’s Man: The Gaming Session” and “Today’s Man: The Recession Session” prove that gaming is still high on the agenda for young men today
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Today's Man: Film Session
IPC Inspire Men & Music’s nationally representative research demonstrates that young men are universally passionate about movies which are a key area of social currency to them.
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Today's Man: The Recession Session
IPC Ignite’s Today’s Man: The Recession Session explores men’s attitudes towards money and looks at what impact the current recession is having on their lives.
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Today's Digital Man
• Today’s Digital Man examines 18-24yr men in the digital world and its importance in their lives, and explores how they are using the internet for entertainment purposes.
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