Upmarket Women Consumer Insight
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Audience Uncovered – Upmarket Women
Forming part of a wider study of our key audiences, the IPC Insight team has identified what sets the 14.1m upmarket ABC1 women in the UK apart.
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Woman & Home delivers quality consumers for advertisers
Who is the Woman & Home consumer and what are her attitudes to life, shopping, advertising and the brand itself?
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Investing In Beauty
Today’s ABC1 women understand the importance of a regular beauty regime and the emotional and functional benefits of owning premium beauty products.
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Investing in Women
Understand how the media choices of upmarket women are evolving in a digital world
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Premium Homes Today
Premium Home readers view their homes as an integral part of their lives. So much so that 70% feel the credit crunch has scarecly impacted on their home spending
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