Consumer Insight
The hub of the home and guardian of the household purse strings. IPC examine the pressures, attitudes and media touch points of todays busy mothers.
Mass Market Mums Consumer Insight
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Audiences Uncovered Update - Mass Market Women
10 things you need to know about Mass Market Women in 2011
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Technology Uncovered - Mass Market Women
Find out the 10 things you need to know about Mass Market Women's technology habits
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Audience Uncovered - Mass Market Women
Forming part of a wider study of our key audiences, the IPC Insight team reveal what it's like to be one of the 18.8 million mass market women living in the UK.
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Paid v Free & Supplements: understanding women’s relationship with weekly magazines
Paid v Free & Supplements explores women's relationship with paid for women's weekly magazines vs frees and national press supplements
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Budget Retailing
The recession has seen shopper priorities alter with enforced changes in spending habits. IPC Insight examines the relationship between women and budget shopping.
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