Consumer Insight
The hub of the home and guardian of the household purse strings. IPC examine the pressures, attitudes and media touch points of todays busy mothers.
Mass Market Mums Consumer Insight
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Budget Retailing
The recession has seen shopper priorities alter with enforced changes in spending habits. IPC Insight examines the relationship between women and budget shopping.
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The Street Revisited 2010
Since first meeting The Street in 2007, this research has delved into the lives (and homes!) of 10 mass market families, providing an in-depth understanding of this audience. In the latest wave we ask
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Supermarket Squeeze - The Rise of the Self Conscious Shopper
The ‘Self Conscious Shopper’ wants to make savings whilst still achieving value. She juggles between brands and own label goods, protecting the purchases that are important to her!
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Mums Online
Being the hub of the home and largely responsible for their households pre purchase research and purchase decision making, mums are a vital audience for advertisers to successfully communicate with
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What’s on TV mums online/offline
Mass market mums are embracing the internet! They have very strong relationships with their favourite sites, and this transfers to the advertising and a trust in the brands/products featured.
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