Quick Response codes offer opportunity to engage with women!

Advertisers are increasingly using Quick Response (QR) codes – images that resemble barcodes and can be scanned with mobile phones to provide more information about a product or service.

Most UK adults are positive about the idea of QR codes, recognising the benefits they offer. There’s also an increasing willingness to use them.

Findings from The Origin Panel reveal that almost a third of women have at least some awareness of QR codes but only a small number are using them. This presents a great opportunity for marketers and advertisers to promote them more widely.

Among women who do use QR codes, magazines are the most popular place to find them. They can then access websites for exclusive content or receive product information and offers.

Click below for our one-page overview and if you'd like to find out more please contact insight@ipcmedia.com