Budget Retailing

The recession has seen shopper priorities alter with enforced changes in spending habits. IPC Insight examines the relationship between women and budget shopping.

Key themes explored within this bespoke research study include:

• The rise of the budget shopper – how the recession has affected our readers

• Homeware shopping behaviour – trends within the home, how often purchases are made, what shops women buy from, frequency of purchase and where they go for inspiration

• Food shopping – women’s food shopping and cooking habits, attitudes to brands and how these have changed over the past 12 months

• Budget fashion – how this sector has fared during the recession, where our women buy from and who they are purchasing for

For further information please contact:

Lisa Don Francesco, Senior Insight Executive, Manchester
Tel: 0161 601 3721