Mums Online

Being the hub of the home and largely responsible for their households pre purchase research and purchase decision making, mums are a vital audience for advertisers to successfully communicate with

Mass market mums are an increasingly important digital audience. Driven by the desire to keep up with their kids and ease their time pressured lives, mums are now online in greater numbers than the average man or woman!

Being the hub of the home and largely responsible for their households pre purchase research and purchase decision making, mums are a vital audience for advertisers to successfully target and communicate with.

To successfully target mums in digital space advertisers must understand mums online habits and behaviours. IPC Weeklies latest research, Mums Online which draws on both qualitative and quantitative research findings, provides a solid understanding of when mums go online, what they do, as well as how best to engage mums with digital advertising.