Women of Confidence

Women 35+ are the wealthiest and fastest growing female demograph. 54% are the chief income earner. Discover the confidence they have in themselves and the decisions they make

Women 35+ are a substantial and growing audience- in fact they are the fastest growing sector of the female population. They have confidence in themselves and the decisions they make and are not an audience to ignore.

Women 35+ are the fastest growing and wealthiest sector of the female population. 54% ate their household chief income eraner. They have confidence in themselves and the decisions they make

Women of Confidence are self assured, happy, relaxed and in control. They are powerful consumers being more informed, demanding and open to influence than ten years ago; they also have a great spending power with 54% being the chief income earners in the household and are willing to pay for premium products.

This research focuses on upmarket women over 35 years old and was conducted using IPC’s Origin Panel (a major rolling programme of research accessing a unique sample of 7,500 UK women), it identifies five different attitudinal groups:

New Aspirationals -New Achievers - New Responsibles - New Opportunists - New Traditionals

These segments provide advertisers with an in depth understanding of the mindsets and attitudes of women 35+ and explores the best way to communicate with them.

The research also covers:

Understanding Women of confidence
• Their relationships
• How they make the most of themselves
• Enjoying life and future ambitions

Understanding how they make their purchase decisions
• Ideas and inspiration
• Role of ads and media

Attitudinal segmentations
• Characteristics of the 5 segments
• The two segments key to Southbank

Communicating with Women of Confidence
• 5 key reasons why this audience is not to be overlooked
• How to engage with Women of confidence and the key segments

For more information please contact:

Andrew Marrs, Head of Insight 0203 148 3645 andrew_marrs@ipcmedia.com