Investing in Women

Understand how the media choices of upmarket women are evolving in a digital world

Developments in technology have meant that upmarket women are more connected and informed than ever before. The key is to understand how upmarket women are changing and how their media choices are evolving in a digital world.

Upmarket women today are healthier, wealthier, more indulgent and successful than ever before. Investing in Women, a culmination of insights gathered from bespoke research conducted by IPC Southbank, identified three key themes which are central to the lives of these women today and provides learnings as to how advertisers can engage these women with their brands

The three key themes identified are:

Community : staying in touch: understand her and become part of her world

Convenience : Making life easier: Make it easier for her to make her brand choices

Control : Empowerment: Place her at the forefront of your brand message

Investing in Women includes insights and videos from qualitative research to help drive understanding of upmarket women and bring them to life.

For more information please contact:

Andrew Marrs, Head of Insight - 0203 148 3645 andrew_marrs@ipcmedia.com