Resilient Rich

Whilst most in the UK eagerly await the end of the recession, IPC Inspire’s ‘Resilient Rich’ are remaining positive, continuing to spend and turning the economic situation to their advantage

The research has revealed that the recession has had a relatively limited impact on the lives of the resilient rich. Two-thirds of them are spending just as much as they used to on areas that are important to them, and almost two fifths still spend money as and when they want. Moreover, seven in ten think now is a good time to pick up bargains on expensive items and 40% believe the time is right to invest.

The vast majority (83%) of the resilient rich keep a close eye on their finances. Six in 10 don’t put off sorting out their financial affairs and 58% spend time making sure their finances are optimised.

They have a wide portfolio of investments, with savings accounts, property in the UK, and stocks and shares being the most popular options. More than half (57%) feel it’s a good time to invest in property, while 32% are considering changing their savings accounts.

An online survey was conducted in June 2009 and respondents were recruited using IPC’s database of contacts as well as our websites and newsletters. The survey achieved a sample size of 1400 adults who regularly interact with one of 20 Inspire brands. The resilient rich identified by the research have an average age of 49 and are in the AB social grade. They have an average household income of £102,000 and almost a quarter privately educate their children.

Resilient Rich examined the following about regular Inspire brand users:

i) Impact of the Recession on the Resilient Rich
* How it has affected their spending
* Their attitude towards the recession and how they feel about the future
* Taking advantage of opportunities/deals

ii) How they manage their finances
* How confident they are with their finances and how seriously they take them
* What investments they have
* What professional advice they seek
* What big purchases they’ve planned this year

iii) Changing spending habits
* How their spend has changed over the last year
* How many holidays they are taking and how much they’re spending
* A look at their property portfolio and purchase plans
* Their attitude to switching products/services

iv) What influences their choice of financial products/services
* Top 10 influencers
* Most influential media when choosing financial products/services
* The impact of financial advertising
* Interest in different media for financial advertising
* What is important in a financial ad

For more information on the above please contact:
Gina Lee-Young, Head of Insight 0202 148 4621 gina_lee-young@ipcmedia.com