Consumer Insight
IPC Insight represents a step-change in how a media owner shares its customer understanding with advertisers. Through continuous investigations into consumer lifestyle, attitudes, behaviour and buying patterns, IPC ensures that advertisers have the best understanding of the people to whom they are advertising.
Featured Consumer Insight
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Food for Thought
An understanding into women’s decision making process when buying food
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AdValue
This study, conducted by Nielsen & Mindshare, demonstrates how magazine campaigns drive sales and reviews how magazines work alongside TV campaigns.
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Today's Woman
Today's Woman is the latest bespoke research from the Origin Panel.
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AdSense
AdSense is IPC’s new cross-media effectiveness initiative which proves the strategic value of magazines, including how they drive word of mouth and purchase.
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AdPace Infographic
The findings from AdPace have been put in an visual summary.
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