Consumer Insight
IPC Insight represents a step-change in how a media owner shares its customer understanding with advertisers. Through continuous investigations into consumer lifestyle, attitudes, behaviour and buying patterns, IPC ensures that advertisers have the best understanding of the people to whom they are advertising.
Featured Consumer Insight
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ADvantage the new advertisement research offering available from IPC Insight
ADvantage is a vital tool for advertisers to ensure maximum impact, performance and ROI from IPC.
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The Street Revisited 2010
Since first meeting The Street in 2007, this research has delved into the lives (and homes!) of 10 mass market families, providing an in-depth understanding of this audience. In the latest wave we ask
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Woman & Home delivers quality consumers for advertisers
Who is the Woman & Home consumer and what are her attitudes to life, shopping, advertising and the brand itself?
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Homes Barometer
Homes Barometer, IPC Southbank’s ongoing consumer attitude research, provides regular insight into premium consumers’ attitudes and behaviour in relation to their homes and the impact of the credit cr
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Supermarket Squeeze - The Rise of the Self Conscious Shopper
The ‘Self Conscious Shopper’ wants to make savings whilst still achieving value. She juggles between brands and own label goods, protecting the purchases that are important to her!
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