Readers Rewarded With Nescafe Original Break
Nescafé an advertising solution that reaffirmed its largest selling brand, NescaféOriginal, with the 'rewarding break'concept. The key aim of this message was to further strengthen NescaféOriginal's relationship with its loyal consumers, broadly speaking women aged 45+.
IPC Solutions believed that magazines would be the perfect medium to address Nescafé'sobjectives. Typically consumed during 'me time'or a break, magazines could provide Nescaféwith an engaged and receptive audience with whom to communicate their marketing message. The idea was to create dwell time moments with NescaféOriginal, linking key dwell time editorial pages with NescaféOriginal and their 'rewarding break' concept.
To download the case study click here Nescafé or for more information contact IPC Insight Andy Marrs 020 3148 3645.
