InStyle.co.uk Sponsorship A Site For Sore Eyes
Building on the success of previous advertising campaigns, Specsavers wanted to maintain and build brand awareness amongst a fashion conscious female audience, they sought to drive a more modern and fashionable image with the ultimate objective being to encourage purchase.
InStyle the fashion and style bible from IPC Southbank is now established as one of the leading fashion magazines in the UK. The Instyle.co.uk website launched successfully in May 2007 showcasing the hottest trends in fashion, beauty and A-list celebrity style.
With Instyle.co.uk being at the forefront of fashion it was only natural that they would provide extensive coverage of the worlds most famous fashion events. A dedicated fashion week channel provided visitors with their daily fix for all the fashion week news, catwalk shows and parties. Specsavers sponsored the fashion week channel, providing a powerful branding message and excellent association with some of the busiest events in the fashion calendar.
The campaign proved a huge success for Specsavers in enabling them to harness the authority of the InStyle brand and its well-known association with fashion.
For more details on this case study click Specsavers Case Study or contact IPC Insight Becki Pritchard 020 3148 7638.
