Engagement
The IPC Magazine Planning Awards Grand Prix Winner
The strategy for the launch of PlayStation's third generation PS3 console was very different to anything that had gone before.
What's On TV Provides The Perfect 'Daily Interruption' To Target Those Who Don't Recycle
Since the early 2000's there has been growing momentum behind the cultural and political shift toward healthier eating. More than most, traditional fast-food outlets have noticed the tangible effects of this movement.
McDonalds did something about it. A revolutionised menu, retraining staff and re-designing their restaurants all geared toward targeting the more health-conscious diner. They then had to tell people about it...
With London's carbon emmissions among some of the highest in UK, British showed Londoners how to live a more environmentally sound way.
Wilkinson Sword look to Monkey Magazine to challenge Gillette's market-dominance.
Lucozade Sport positionsed as the brand for sportspeople amongst readers of Runner's World
COI turn to NME in a bid to cut the growing incidence of drug-driving, a particular problem during the summer music festival season.
IPC ignite's biggest selling Men's brand teams up with WKD for the 1st Nuts Football Awards.
Strutt & Parker sponsor County Life's search to find England's favourite market town.
