IPC CALM Remains the Favourite for Strutt & Parker
The search to find Country Life's England's favourite market town 2005 was centred around a carefully branded campaign which involved strong sponsorship from the Strutt & Parker brand.
In order raise the number of nomination entries received, Country Life featured a double-page spread accompanied by a bound in entry form. Country Life also featured five pages of advertorials for Stutt & Parker as well as cross title promotions in The Shooting Times, The Field and The Shooting Gazette.
The campaign generated unprecedented media coverage in The Daily Telegraph, The Times, The Independent and the Daily Express.
To download more details on Strutt & Parker, click Strutt & Parker Case Study.
